Marketing Communications Manager

Eurofins Medical Device Services US is hiring a Marketing Communications Manager to advance business priorities, strengthen brand visibility, and generate measurable demand. The role develops and executes integrated campaigns, creates content and sales tools, partners with cross-functional teams, and manages lead nurturing, events, performance tracking, and agency relationships.

Responsibilities:

• Develop and execute integrated marketing communications strategies, campaigns, and lead the annual medical device services marketing plan process aligned to business objectives, audience needs, and growth priorities
• Lead campaign planning from strategy through execution, including value proposition development, creative briefs, messaging, content mapping, activation plans, and performance measurement
• Create, edit, and manage high-impact content across channels, including web pages, email campaigns, paid media, sales enablement materials, thought leadership assets, presentations, social media, webinars, and event materials
• Partner with marketing colleagues, sales, technical SMEs, leadership, agencies, and external vendors to ensure cohesive messaging, strong execution, and alignment across target audience touchpoints
• Manage marketing automation, email marketing, lead nurturing, inbound lead processes, and lead scoring in partnership with sales and digital teams
• Plan and execute tradeshows, events, webinars, and promotional campaigns, including messaging, graphics, schedules, speaker coordination, and post-event follow-up in coordination with the marketing tradeshow specialist
• Own campaign performance tracking, KPI reporting, budget management, and optimization recommendations to improve engagement, lead generation, and marketing effectiveness
• Uphold brand standards and ensure consistent, compelling messaging across all marketing materials, digital channels in partnership with the marketing digital specialist, sales tools, and external communications
• Manage agency relationships, project timelines, deliverables, and budgets to ensure work is completed on time, on brand, and aligned to business goals

Requirements:

• Integrated marketing communications strategy and campaign execution
• Demand generation, lead nurturing, and campaign performance optimization
• Clear, persuasive writing for technical, B2B, and audience-specific messaging
• Problem solving, sound judgment, attention to detail, and adaptability in a fast-paced environment
• Cross-functional collaboration and stakeholder influence without direct authority
• Project management, budget oversight, vendor coordination, and deadline accountability
• Marketing automation, CRM, analytics, and KPI reporting
• • Has 8 to 10 years of progressive marketing communications experience
• • Brings a proven track record of developing campaigns that drive measurable engagement, demand generation, and qualified lead growth
• • Combines strategic thinking with strong execution, moving confidently from planning and messaging through activation, measurement, and optimization
• • Is a resourceful problem solver who can navigate ambiguity, remove barriers, and keep complex projects moving forward
• • Influences effectively without authority by building trust, aligning stakeholders, and communicating recommendations with clarity and confidence
• • Writes clearly and persuasively, with the ability to translate complex technical information into audience-focused marketing messages
• • Works well in a collaborative, fast-paced environment while maintaining strong organization, attention to detail, and accountability for deadlines
• Bachelor's degree in marketing, communications, journalism, public relations, business, or a related field required
• 8 to 10 years of experience in marketing communications, campaign management, demand generation, content marketing, or a related marketing role required
• Demonstrated experience with Adobe Creative Cloud, Canva, CRMs, and marketing automation platforms
• Experience managing agencies, vendors, budgets, and cross-functional marketing projects
• preferably in a B2B, technical, scientific, life sciences, medical device, biopharma, or regulated industry environment
• Experience in life sciences, medical device, biopharma, laboratory services, healthcare, manufacturing, technology, or another technical B2B environment preferred