Short form content creator & growth marketer

Innovape Concepts is seeking a Short Form Content Creator & Growth Marketer to build consistent short-form video content for its Litsaber product. The role owns content sourcing and creation, publishing and engagement on TikTok and Instagram, and testing formats to drive traffic to the site.

Responsibilities:

• Content creation and sourcing - 3-5 short-form videos per week, and you own where the footage comes from: shooting it yourself, directing creators and affiliates, or pulling and editing UGC from customers. We'll supply product, product shots, and access to our customer and affiliate lists but the pipeline is yours to build
• Publishing and engagement - TikTok and Instagram, on a consistent cadence. Comments and DMs included

Requirements:

• A portfolio of short-form you personally shot or edited, with numbers attached
• Real fluency in what works on TikTok and IG right now
• A growth mindset, not just a creative one. You think in tests, experiments and watch what the numbers say, and double down on what's working rather than what's prettiest
• You come up with the ideas and execute them end to end: concept, shoot, edit
• Ability to source and create content beyond your own camera including directing creators, working with UGC, or building a footage pipeline from scratch
• Experience growing a physical product people buy because of how it looks: festival gear, LED, gadgets, streetwear, novelty. Cannabis experience not required
• Self-directed, autonomous and proactive. We'll give you direction and product but we can't give you daily management
• LA-based is a plus for occasional shooting, but not required