Sr. Software Engineer, MarTech (Remote)

CrowdStrike is hiring a Senior Software Engineer - MarTech for its Marketing IT team. The role applies AI and machine learning to marketing and sales workflows, builds production-grade solutions and platform integrations, and enables teams to adopt AI responsibly.

Responsibilities:

• AI & Applied ML Use Case Discovery: Partner with Marketing teams to identify, prioritize, and scope AI opportunities, with success metrics tied to business outcomes
• Agent Development: Build and deploy LLM-based agents for event invitations, account and contact prospecting, and partner workflows, with orchestration and human-in-the-loop controls
• Lead & Contact Quality: Build ML and LLM-assisted pipelines to clean, deduplicate, enrich, validate, and score leads and contacts across Salesforce, Marketo, and related systems, including bot and fraud detection
• Search & Retrieval: Modernize site search and partner locator using semantic and hybrid retrieval, embeddings, and RAG grounded in approved content
• Analytics: Use AI-assisted analysis to improve partner lead ROI reporting and Adobe Analytics adoption
• Evaluation & Guardrails: Define evaluation metrics and regression tests, monitor accuracy, latency, and cost, and implement PII handling, consent enforcement, and audit logging in partnership with Security, Privacy, and Legal
• Build vs. Buy: Evaluate AI tools, LLM platforms, and Adobe-native AI capabilities, and recommend a direction
• Training & Enablement: Train and mentor engineers, marketing operations, and Sales stakeholders on AI tools, prompt design, and responsible use. Run workshops and maintain playbooks and reusable templates
• Integration: Integrate AI solutions with Adobe Experience Cloud, Salesforce, Marketo, and other systems via APIs and event-driven patterns
• DevOps & Operations: Monitoring, and alerting for AI services, and support incident response and runbooks
• Collaboration: Work with the AEP and platform engineers on data access, environments, and releases

Requirements:

• Bachelor's or Master's degree in Computer Science, Data Science, or a related field (or equivalent practical experience)
• 5+ years of software or data engineering experience, including 2+ years taking LLM or ML solutions to production
• Hands-on experience with LLM APIs, agent frameworks, prompt engineering, tool calling, and orchestration
• Familiarity with marketing business domain in Hi-Tech industry
• Experience with RAG, embeddings, vector or hybrid search, and ML-based entity resolution, classification, or scoring
• Experience with evaluation methods, prompt and model versioning, and production monitoring
• Strong Python and SQL, plus TypeScript/JavaScript or Java, and experience building RESTful APIs
• Working knowledge of CRM and marketing automation data models (leads, contacts, accounts) in platforms such as Salesforce and Marketo
• Experience with a major cloud platform (AWS or Azure), CI/CD tools (Jenkins, GitLab CI/CD), and GitHub
• Understanding of data governance, privacy (GDPR, CCPA), and responsible AI practices
• Demonstrated ability to train and mentor technical and non-technical colleagues
• Ability to balance project work with operational tasks
• Experience with Adobe Experience Platform, Adobe Analytics, Target, Journey Optimizer, AEM, Firefly, or GenStudio
• Experience with search platforms (Elasticsearch, OpenSearch, Algolia)
• Experience with Snowflake, Databricks, or Kafka
• Experience with sales technology (engagement, intent, or enrichment tools) or bot and fraud mitigation
• Experience leading internal AI training programs
• Cloud or AI certifications