Senior Digital Customer Success Campaign Manager

1Password is hiring a Senior Digital Customer Success Campaign Manager to own and evolve digital customer success programs across the customer lifecycle. The role designs, executes, and optimizes scalable customer journeys and campaigns that improve onboarding, adoption, and customer outcomes.

Responsibilities:

• Design, launch, and improve digital customer success campaigns and programs across onboarding, activation, adoption, and growth stages
• Build scalable customer journeys that help customers reach key milestones using content-led interventions and targeted human engagement when needed
• Identify customer signals, behaviors, milestones, and friction points that indicate progress, risk, or opportunity across the lifecycle
• Translate customer and product insights into triggered programs and campaigns that guide customers to the right next step using existing resources and tools
• Draft, edit, and optimize customer-facing communications, including email campaigns, journey messaging, and supporting content
• Monitor program performance using metrics such as activation, deployment, engagement, retention, expansion, churn, and content interaction to evaluate effectiveness
• Use testing methods such as A/B testing, cohort analysis, and message iteration to improve campaign tone, timing, targeting, and outcomes
• Partner with Data, Product, Customer Success Operations, Customer Experience Content, and Voice of Customer teams to align digital programs with customer insights and business priorities
• Build dashboards and reporting to track program health, surface insights, and recommend improvements to digital-first customer experiences
• Use Artificial Intelligence tools and emerging technologies to accelerate campaign creation, analysis, experimentation, and optimization

Requirements:

• 6+ years of experience in Digital Customer Success, Customer Marketing, Lifecycle Marketing, Growth Operations, Customer Success Operations, Product-Led Growth, or a related Software as a Service environment
• Demonstrated success building and owning lifecycle or digital success programs with measurable business impact
• Experience creating scalable campaigns, workflows, or journeys rather than managing a book of business
• Strong understanding of the customer lifecycle, including onboarding, activation, adoption, retention, expansion, renewal, and risk management motions
• Ability to interpret customer and product signals, identify patterns, and translate them into clear campaign strategies and measurable interventions
• Strong written and verbal communication skills, with the ability to create concise, effective messaging for different customer audiences and personas
• Hands-on experience with tools such as Gainsight, Salesforce, Marketo, Outreach, or similar customer success and marketing automation platforms
• Experience collaborating across Customer Success, Product, Support, Operations, Marketing, Content, and Data teams to ensure alignment across the customer journey
• Comfort working in changing environments where teams are building new programs, processes, and operating models from the ground up
• experience using Artificial Intelligence tools to support program design, experimentation, and campaign optimization
• experience with 1Password and/or cybersecurity