Sr. Manager, Product Marketing

Hims & Hers is seeking a Senior Product Marketing Manager to develop go-to-market strategies and drive product adoption for its healthcare offerings. The role uses customer insights and cross-functional collaboration to improve products, shape digital experiences, and lead positioning, messaging, and experimentation.

Responsibilities:

• Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
• Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering
• Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention
• Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
• Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis
• Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
• Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
• Lead complex workstreams and/or product segments with minimal oversight
• Own end-to-end work across multiple categories and product lines

Requirements:

• 7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy)
• Strong storyteller with the ability to develop campaigns that get customers' attention and build product brands people love
• Ability to drive experimentation focused on conversion and engagement
• Analytical thinker with experience in data-driven marketing
• Experience using insights and strategic thinking to influence stakeholders and the product roadmap
• Proven track record of leading cross-functional teams
• Team player who is accountable, proactive, and solution-oriented
• Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite
• Experience driving complex projects in a fast-paced environment
• Bachelor's Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience
• Consumer product marketing experience is a strong plus
• An MBA or a Master's in marketing/communications is a plus