Amazon Performance Marketing Manager

An unnamed consumer products company, represented by Shaw Search Partners, is hiring a Performance Marketing Manager specializing in Amazon Advertising. The role leads full-funnel Amazon media strategy, performance analysis and optimization, and oversight of external agency partners.

Responsibilities:

• Lead Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
• Provide strategic direction and oversight to external agency partners, ensuring advertising campaigns and media investments align with business objectives
• Develop and execute full-funnel Amazon media strategies focused on driving growth, improving efficiency, and delivering measurable business results
• Evaluate campaign structures, audience strategies, targeting, bidding, and optimization recommendations to identify opportunities for improved performance
• Oversee media planning, forecasting, budget allocation, and pacing
• Leverage Amazon Marketing Cloud (AMC) to evaluate campaign performance, audience insights, attribution, and incrementality
• Analyze advertising performance and translate complex datasets into actionable recommendations
• Develop reporting frameworks, performance dashboards, and executive-level business reviews
• Monitor key performance indicators, including return on advertising spend (ROAS), return on investment (ROI), and overall media effectiveness
• Collaborate with cross-functional stakeholders and agency partners to align advertising strategies with broader business priorities
• Present performance insights, strategic recommendations, and business results to senior leadership

Requirements:

• 5+ years of experience managing Amazon Advertising, with deep expertise in Amazon DSP
• Prior experience working within an advertising agency is required
• Hands-on experience managing Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and other Amazon advertising solutions
• Proven ability to develop full-funnel Amazon media strategies that drive measurable business results
• Experience using Amazon Marketing Cloud (AMC) to evaluate campaign performance, audience insights, and incrementality
• Strong analytical skills with advanced proficiency in Microsoft Excel and experience translating large datasets into actionable recommendations
• Experience developing reporting frameworks, performance dashboards, and executive-level business reviews
• Strong understanding of attribution, incrementality testing, audience strategy, and media measurement
• Demonstrated ability to influence cross-functional stakeholders and agency partners while driving strategic initiatives
• Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment
• Excellent written, verbal, and presentation skills
• preferably specializing in Amazon advertising, retail media, or performance marketing
• Experience in CPG/consumer products is preferred