Senior Marketing Manager

Vault Roofing is hiring a Senior Marketing Manager to lead marketing strategy, planning, and execution across its current and expansion markets. The role focuses on generating quality leads and appointments, building a consistent brand across locations, optimizing campaigns and budgets using performance data, and managing a Marketing Coordinator.

Responsibilities:

• Develop and implement comprehensive marketing strategies for Vault Roofing's current and expansion markets, aligned with Allstar's broader growth objectives
• Set a holistic marketing vision across 20+ locations, maintaining a consistent Vault brand while tailoring plans to the competition, seasonality, and performance of each individual market
• Lead the planning and execution of marketing activations to launch new locations successfully, and drive continued performance in established markets
• Analyze marketing and lead data by channel and location to understand what is driving lead volume, appointments, cost per lead, and close rates
• Partner with the outbound lead generation and revenue operations teams to ensure lead flow and marketing budgets align with schedule fill and P&L health in each market
• Establish and optimize processes for lead intake, routing, and management with these teams to maximize conversion
• Work with lead partners, vendors, and the centralized performance marketing team to track results and shift investment toward what is working
• Define KPIs and measurement frameworks by channel and location, report results to leadership, and adjust strategies to optimize outcomes
• Use data to inform creative decisions, testing messaging, offers, and creative to learn what resonates in each market
• Own the multi-channel marketing strategy for each market, including PPC, LSA, paid and organic social, direct mail, and brand-building initiatives, partnering with Allstar's centralized performance marketing team, which manages digital campaign execution
• Manage and optimize aggregator partnerships (e.g., Angi, Modernize, HomeAdvisor), driving measurable ROI through strategic campaign planning and execution
• Develop email and SMS marketing programs that support lead nurture, appointment setting, customer follow-up, and referral generation
• Develop and scale programs for non-paid leads such as review generation, referral programs, organic search, and self-generated leads
• Oversee Vault Roofing's paid and organic social media channels across all markets, including strategy, content planning, and performance
• Partner with Allstar's paid social team to ensure campaigns are executed effectively, drive quality leads at an efficient cost, and use targeting and creative tailored to each market
• Build an organic social presence that showcases Vault's projects, people, and community involvement to strengthen brand awareness and trust
• Ensure social content reflects a consistent brand voice and visual identity while highlighting local work and events in each market
• Oversee Google Business Profile management and optimization across all locations, ensuring accurate listings, current photos and posts, and strong local search visibility for each site
• Oversee reputation management carried out by the Marketing Coordinator, including monitoring and responding to comments and reviews across social media, Google Business Profiles, and local listings to protect the Vault brand in every market
• Serve as steward of the Vault Roofing brand across all locations, ensuring consistent messaging, visual identity, and customer experience at every touchpoint
• Own website content and imagery for Vault Roofing's markets, keeping location pages, project photos, and offers current, accurate, and on-brand
• Manage marketing collateral such as yard signs, apparel, brochures, and other branded materials from design through production, ordering, and delivery to each location
• Oversee events ranging from local community events to tradeshows, including planning, budgeting, materials, staffing coordination, and lead capture and follow-up
• Create scalable marketing playbooks and frameworks to replicate success across existing markets and new market launches
• Leverage AI and emerging technologies to streamline workflows, optimize marketing plans, enhance performance, and achieve efficiency gains
• Manage, coach, and develop the Marketing Coordinator, setting clear priorities and supporting execution across campaigns, social media, reputation management, collateral, and events
• Collaborate closely with the sales and production teams to align marketing efforts with sales capacity, production schedules, and the needs of each market
• Work closely with platform marketing teams to develop creative assets, performance media plans, and campaign strategies
• Act as the primary marketing liaison for Vault Roofing's markets, ensuring communication and accountability across stakeholders
• Plan, administer, and track marketing budgets across current and expansion markets
• Ensure efficient allocation of resources with a focus on ROI
• Partner with the growth team, platform marketing and Finance to maximize the impact of marketing investments and manage spend against goals

Requirements:

• Bachelor's degree in Marketing, Strategy or Business, or related field
• 5+ years of progressive marketing, strategy or consulting experience
• Experience managing marketing across multiple locations, markets, or brands
• Experience managing, coaching, or mentoring team members
• Experience leveraging AI, marketing automation, and new technologies to optimize processes and outcomes
• Experience in industries such as franchise growth, retail expansion, CPG innovation, home services, or other related fields
• Creative thinker with an analytical mindset – able to develop compelling campaigns and content, then interpret, analyze, and present performance data to measure their impact and ROI
• Big-picture thinker with strong attention to detail – able to keep the brand consistent across markets while managing the specifics of each site
• Hands-on builder – comfortable creating processes, tools, and campaigns from scratch, and able to both strategize and execute
• Intellectual curiosity with a drive to test, learn, and improve
• Core understanding of PPC, LSA, paid and organic social media, email and SMS, direct mail, SEO/SEM, reputation management, and brand building. Digital campaign execution is led by Allstar's centralized performance marketing team, so expertise is not required, but a baseline understanding is
• Excellent multitasking and project management skills, with the ability to thrive in a fast-paced, high-growth environment with multiple priorities
• Strong communication and collaboration skills with the ability to influence stakeholders across teams
• Proven experience developing and executing multi-channel marketing plans with measurable business impact is a plus but not a pre-requisite
• Strong understanding of home services aggregator companies/strategy (Angi's List, Home Advisor, etc.) is a plus but not a pre-requisite