Manager, Field Marketing - WA

Pernod Ricard is a global premium spirits and wine company behind leading champagne, spirits, wine, and American whiskey brands. The Field Marketing Manager will drive state-level marketing strategy, market activation, commercial alignment, budget optimization, and insights-led growth across assigned markets while collaborating with Sales, distributors, Brand, Commercial, and agency teams.

Responsibilities:

• Lead state‑level marketing strategy, annual planning, and activation across designated markets to support sales and distributor partners
• Translate national programs and priority periods clearly at the market level, ensuring execution focus is aligned with Sales Leads and Distributor teams
• Develop and oversee execution plans and playbooks aligned to brand guidelines, optimizing for local needs, including regional chains
• Capture, synthesize, and communicate market insights through feedback loop to support annual brand planning and master program briefing processes
• Support large‑scale brand events, sponsorships, and activations to deliver brand visibility and ROI
• Own Corporate Partnership execution within assigned markets leveraging assets to drive programming in-stadium and within the on and off premise. Partner with local team on recaps to drive continuous improvement
• Lead agency briefing for local market activities including sampling programs, event execution and large scale activations
• Lead market‑level A&P budget development in partnership with key stakeholders, ensuring alignment with corporate and brand strategies
• Own A&P management, tracking, reconciliation for assigned markets ensuring plan is delivered on budget
• Optimize investment across states based on market dynamics while balancing national priorities
• Communicate market activities via playbooks & program sell sheets; localize customer and distributor sell decks & sell sheets to include program objectives, relevant insights, media support and other key information
• Present program priorities at key distributor forums including Kickoffs, GSMs, and select QBRs to drive alignment and activation
• Define commercial objectives for all programs and manage post‑program evaluation, including ROI readouts
• Champion and scale best practices across the commercial ecosystem to drive consistency and effectiveness
• Serve as the voice of the market by sharing insights, performance feedback, and growth opportunities with Brand, Channel, Commercial, and Leadership Teams
• Translate field feedback into recommendations to inform national program development and evolution
• Champion simplification by identifying and eliminating process friction

Requirements:

• Bachelor's degree required
• 5–10 years of relevant marketing experience, ideally within beverage alcohol, trade/retail management, or brand roles
• Demonstrated experience developing local activation strategies and driving commercial planning
• Proficiency in Microsoft Outlook and Office applications