Product Marketing Manager

Revalize is hiring a Product Marketing Manager, CPQ to drive go-to-market strategy, positioning, and customer marketing for its configure-price-quote solutions. The role leads product launches and customer programs, develops messaging and market insights, and collaborates across Product, Sales, Customer Success, and Marketing.

Responsibilities:

• Launches and programs: Lead launch planning and execution end to end, including launch briefs, campaign coordination, and enablement, partnering with Content, Design, Web/Digital, and Demand Generation to keep programs on message and on schedule
• Positioning and messaging: Own the CPQ messaging and positioning framework, translating complex configure-price-quote capabilities into compelling narratives for technical and business buyers
• GTM strategy: Partner with Product Management to define market opportunities, target segments, and differentiated value propositions, and adapt messaging and plans for regional markets with EMEA and other regional teams
• Customer marketing: Design and run programs that drive upsell, expansion, and advocacy across the CPQ customer base, including building a customer reference program and a library of case studies
• Market and competitive intelligence: Use market research, customer interviews, and competitive analysis to shape pricing and packaging recommendations, and present insights to Product Management and marketing leadership
• AI and automation: Use AI and automation tools intentionally to improve how work gets done by identifying repeatable use cases, enhancing output quality, and continuing to drive business outcomes as tools evolve

Requirements:

• 3+ years of experience in product marketing or relevant customer marketing experience in a B2B SaaS environment
• Demonstrated experience developing messaging and positioning for a software product
• Experience building or supporting customer reference and/or case study programs
• Strong understanding of go-to-market strategy and sales enablement in a SaaS environment, with the initiative to use AI-assisted tools to work efficiently as they evolve
• Exceptional communication, storytelling, and presentation skills
• Bachelor's degree in Marketing, Business, or Communications, or equivalent practical experience
• Experience with CPQ, PLM, or other manufacturing/engineering software
• Familiarity with customer marketing or advocacy platforms and reference-management tools
• Strategic and analytical thinker with a bias for action
• Comfortable operating in a fast-paced, high-growth, PE-backed environment
• Passionate about building durable customer relationships and community
• AI-savvy and curious, comfortable using AI tools in day-to-day marketing work