Digital Marketing Manager

ONI is hiring a Digital Marketing Manager to create measurable commercial demand through digital campaigns, content distribution, target-account engagement, and marketing automation. The role generates and nurtures leads, optimizes digital channels, and measures campaign impact on the commercial pipeline.

Responsibilities:

• Design and execute digital campaigns around priority markets, workflows, and commercial objectives
• Generate and nurture qualified leads through coordinated digital programs
• Manage marketing automation, audience segmentation, and digital funnel performance
• Build target-account programs in partnership with Inside Sales, Market Development, Brand Marketing and Product Management teams
• Work with scientific and content resources to translate technical material into effective campaigns
• Optimize website, email, paid, organic, webinar, and digital event channels
• Track campaign-to-pipeline attribution and report on commercial impact
• Support product launches, webinars, events, and strategic campaigns
• Continuously test and improve conversion, engagement, and return on marketing investment

Requirements:

• 4+ years in B2B digital marketing, preferably in life sciences, biotech, scientific instrumentation, or another technical market
• Experience with Salesforce/CRM, marketing automation, campaign analytics, and audience segmentation
• Demonstrated ability to connect digital activity to commercial pipeline
• Strong written communication and ability to work with technical/scientific subject matter
• Analytical mindset with a bias toward measurable outcomes