Senior Product Marketing Manager, Marketing & Enablement Personas

Seismic is a provider of an enablement platform, and it is seeking a Senior Product Marketing Manager to shape the product and platform story for marketing and sales enablement leaders. The role owns positioning, thought leadership, go-to-market strategy, launches, field enablement, customer insight, and revenue-focused marketing plays across Product, Marketing, Sales, and Customer Success.

Responsibilities:

• Turn Seismic’s product and platform narrative into differentiated positioning, messaging, and value propositions for marketing and sales enablement personas
• Use customer and market insight to connect Seismic and Highspot capabilities to the outcomes these leaders own, and influence product strategy and roadmap
• Help define Seismic’s point of view on the future of enablement and how AI is changing the work
• Own go-to-market strategy and execution for major product launches and releases translating new capabilities into a clear value story, coordinated GTM activities, field readiness, and measurable adoption and revenue goals
• Identify and lead GTM execution with clear business goals, strategies, tactics, and measures of success, creating the assets that bring key plays to market, including sales decks, brochures, demos, customer proof, and competitive guidance
• Equip field teams with differentiated messaging, sales plays, proof points, demos and competitive intelligence that translate product capabilities into customer value
• Own GTM contribution to revenue goals, refining your approach based on performance data and field feedback
• Create thought leadership for marketing and enablement leaders, and partner across Marketing to bring it into campaigns, events, and practitioner communities
• Represent your areas at customer events and field training, including Seismic’s annual customer conference. Bring what you learn from customers back into our story and GTM strategy

Requirements:

• You have B2B enterprise software PMM experience and a record of positioning and GTM strategies that deliver results
• You connect products, data, workflows, and people to business outcomes, then turn complexity into a clear plan
• You sharpen product stories without losing what sets them apart
• You take ownership in ambiguity: align stakeholders, make a recommendation, and drive execution
• You understand how enablement and marketing leaders set priorities, change behavior, and prove impact
• You use customer insight and market trends to shape a point of view or advance a category
• You build GTM plays the field uses, measure results, and improve them
• You use AI to improve the quality and scale of your work
• You write and present credibly to customers, executives, product teams, and revenue teams