Marketing Segment Manager - Residential Building

BlueScope is a global manufacturer of building solutions with a customer-first focus and a reputation for quality brands and products. The Marketing Segment Manager will develop growth strategies for the North American residential building products market, lead market and customer assessments, build go-to-market plans, validate product-market fit, and establish growth roadmaps and performance scorecards.

Responsibilities:

• Develop the North American growth strategy for the residential building products market
• Lead market, segment, customer, channel, and competitive assessments to identify attractive growth opportunities and plays
• Define priority customer and influencer segments, including distributors, lumberyards, dealers, roll formers, contractors, builders, architects, designers, and homeowners
• Build go-to-market strategies, value propositions, customer journeys, channel models, and activation plans for priority segments
• Build a segment demand and forecast model for the residential segment
• Validate product-market fit and channel acceptance through customer research, pilots, partner feedback, and stage-gate decisions
• Establish scorecards that track adoption, distribution, leads, conversion, revenue, volume, margin, mix, and customer experience
• Build a sequenced three-year segment and channel growth roadmap, including capability, resource, technology, partnership, and capital needs
• Develop influential relationships with customers, partners, industry organizations, and market influencers

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Engineering, Construction Management, or a related discipline
• 7+ years of experience in strategic marketing, product marketing, commercialization, market development, category management, brand management, or a related commercial function
• Experience developing and executing segment, channel, marketing, or go-to-market plans
• Proven experience launching new products, solutions, or brands and managing commercialization from planning through execution
• Experience leading complex, cross-functional initiatives with partners in sales, product development, operations, supply chain, or marketing
• Strong analytical skills and experience using market research, customer insights, competitive intelligence, and business economics to guide decisions
• Demonstrated project management, stakeholder management, and executive communication skills
• Experience managing marketing budgets, priorities, timelines, and performance measures
• Experience in building products, residential or commercial construction, construction materials, manufacturing, industrial products, or a related industry
• Experience with channel strategy, distributor or dealer networks, contractor-focused marketing, or multi-step routes to market
• Experience in category management, segment marketing, portfolio strategy, or market development
• Knowledge of residential construction trends, building systems, customer buying behavior, or building code considerations
• Experience working with established brands and driving growth through positioning, channel activation, and customer experience
• Experience partnering with digital teams to support market growth and improve the customer journey
• This position is eligible for remote work; however, candidates must reside in one of the following states: California, Florida, Illinois, Kansas, Missouri, Ohio, Pennsylvania, Tennessee, or Texas
• MBA or other advanced degree in Business, Marketing, or a related discipline