Performance Marketing Manager

Team17 is seeking a Performance Marketing Manager to drive player acquisition and retention across its game portfolio. The role plans, executes, optimizes, and reports on multi-channel performance marketing campaigns, while partnering with brand, creative, legal, analytics, and external media teams.

Responsibilities:

• Planning - Define and deliver performance marketing campaigns across paid media channels based on title objectives, target audiences, competitor analysis, budgets, ROI projections, channels & platform requirements
• Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through agencies / partners
• Optimisation – Deliver ongoing end to end optimization of campaigns and the player journey (e.g. UX of landing pages) based on performance metrics and best practices
• Media Management – Brief, negotiate, manage, and / or supervise endemic campaigns with external partners like IGN, Future, Twitch, Discord
• Store Campaigns – Brief, negotiate, manage, and/ or supervise direct store campaigns with PlayStation (NetAds) & XBOX
• Email & CRM - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting
• Insights - Translate paid media, analytics and store data into actionable insights, recommendations and internal benchmarks
• Performance-Led Creative - Provide clear, performance-led briefs, that incorporate best-practice, and lead guidance to creative partners on video and static ad asset requirements
• Legal & Data Compliance – Partner with Legal and relevant teams to ensure advertising, tracking, cookies, CRM and other activity meets privacy and compliance requirements
• Reporting – Develop comprehensive reporting suite for internal teams and external studios.  Connect campaign data, analytics and commercial performance to develop recommendations

Requirements:

• Hands-on experience of running PC and console (mobile a bonus) campaigns across major platforms including Meta, Google, Reddit, TikTok, X, Snapchat and Amazon
• Strong knowledge of PC/console games marketing, including endemic media, platform/stores, and the specific attribution challenges of the sector
• Advanced campaign optimisation and performance analysis skills
• Strong experience with GA4, Google Tag Manager, event mapping/tagging and digital analytics
• Extensive email marketing and segmentation experience
• Strong understanding of attribution approaches and tools, with the ability to work effectively where attribution is incomplete or evolving
• Understands Performance creative best practice across video and static assets
• skilled at combining media, analytics and store data to build benchmarks
• Strong understanding of digital privacy and compliance requirements across advertising, tracking, cookies and CRM
• Project management skills and ability to manage competing priorities
• Relationship and stakeholder management across internal & external partners
• Analytical and commercial, with the ability to turn data into recommendations
• Comfortable with assumptions & problem solving – accepting incomplete data, and making informed assumptions, testing hypotheses and building greater predictability over time
• Clear communicator, able to brief partners effectively and champion the function
• Adaptable and able to work across different games, audiences, budgets and campaign objectives
• Adept at negotiation in the media space
• Strong knowledge of the games market and trends
• Adobe Analytics desirable
• preferably using HubSpot and/or Mailchimp
• Mobile advertising, MMP and mobile network experience within gaming is desirable but not mandatory
• games studios a bonus