Senior Associate, Affiliate Growth Marketing

ZBiotics develops genetically engineered probiotics designed to improve daily life and support health-related outcomes. The Senior Associate, Affiliate Growth Marketing will own and scale the company’s affiliate programs, support podcast, newsletter, and YouTube sponsorships, analyze performance, and help test new growth opportunities.

Responsibilities:

• Own and grow ZBiotics’ affiliate programs, including agency relationships, communications, and commission payments. Report weekly and forecast performance of kpis such as new customers and new customer cost
• Scale affiliate marketing for the business (while remaining efficient) and create a cycle of feedback from ZBiotics affiliates to the team
• Analyze and report metrics, learnings, and challenges to the team
• Build and run Amazon Affiliate program
• Review podcast, newsletter, and YouTube sponsorship content to ensure it’s on-brand and compliant with our language guidelines before going live. Generate new talking points for these sponsorships based on seasonality and current promotions. Complete weekly performance review and share with the team
• Support and help champion “Innovation Tests” - identifying, testing, and learning from your existing affiliate channels

Requirements:

• 3-5 years of performance marketing experience
• Experience working with affiliates or endorsers (podcaster, newsletters, Youtubers)
• Experience with an affiliate network (e.g. Impact, Superfiliate, ShareASale) and project management tools like Asana, Notion, or Monday
• Comfort with growth math (NCPA, ROAS, LTV, etc) and ability to use performance data to optimize campaigns
• Comfort with RFP process and affiliate agency landscape
• Experience at a startup or small company where you've helped build new processes or policies from scratch
• Familiarity with an attribution tool (Triple Whale, Northbeam)
• Shopify know-how, and/or CPG DTC and/or Amazon