Event Programming and Marketing Manager

ASCM is seeking an Event Programming and Marketing Manager to lead speaker programming, content development, and marketing strategy for its event portfolio. The role manages speaker recruitment and communications, develops integrated event marketing campaigns, coordinates cross-functional execution, and analyzes performance to improve attendee engagement and registration.

Responsibilities:

• Lead speaker strategy and recruitment for assigned ASCM events, including identifying prospective speakers and subject matter experts, managing Call for Presentations and direct invitations, and cultivating relationships with speakers and contributors
• Manage speakers throughout the event lifecycle, including outreach, selection, communications, timelines, presentation materials, bios, descriptions, photos and other program information
• Partner with program committee, business stakeholders and professional conference organizers to develop compelling, relevant event content aligned with audience needs and ASCM’s body of knowledge
• Maintain speaker, session and program information in event platforms
• Stay informed on supply chain trends, emerging topics and industry leaders to inform event programming and identify potential speakers and subject matter experts
• Coordinate with sponsors and exhibitors to collect required speaker, session and branding materials and ensure deliverables are completed on schedule
• Develop and execute integrated marketing plans for assigned events, serving as the primary marketing point of contact for event-related initiatives
• Develop event positioning, messaging, campaign briefs and marketing copy in partnership with internal stakeholders and the broader marketing team
• Partner with digital marketing to execute email, paid digital and other demand-generation efforts, including audience targeting, messaging, copy and creative development
• Partner with creative and web teams to develop and deliver event collateral, landing pages, promotional materials and other marketing assets; provide creative direction and review final deliverables
• Support attendee communications and engagement throughout the event lifecycle, including event apps, pre-event communications and on-site communications as appropriate
• Ensure event marketing and content are aligned with ASCM brand standards, audience needs and overall business objectives
• Serve as a key liaison between Events, Marketing, Content & Programs, business channels and external partners to ensure alignment and effective execution of event initiatives
• Manage multiple events and projects simultaneously, establishing timelines, coordinating deliverables and proactively identifying and resolving issues
• Attend and provide on-site speaker support at major events as needed
• Monitor event marketing performance, registration and other relevant metrics; develop reports and provide recommendations to improve campaign performance and achieve event goals
• Analyze audience, campaign and event data to identify opportunities for improved targeting, messaging, content and attendee engagement
• Stay current on event marketing practices, digital trends and developments within the supply chain industry to inform strategy and execution
• Other duties as assigned

Requirements:

• Bachelor's degree in marketing, communications, business, event management or a related field, or equivalent professional experience
• 5+ years of experience in event marketing, content/program management, communications or a related field
• Demonstrated experience developing and executing integrated marketing campaigns for events, programs or other initiatives
• Experience recruiting, managing and communicating with speakers, subject matter experts or other external contributors
• Strong project management skills with the ability to manage multiple complex projects and deadlines simultaneously
• Must possess strong problem-solving and critical thinking skills. This detail-oriented individual should be a self-starter who can independently produce professional level work
• Interpersonal, written/verbal communication and customer service skills to work effectively with people of diverse talent and background
• Strong time management and organizational skills
• The ability to manage multiple projects independently and simultaneously while working well with others
• Experience with digital content production tools
• Experience with speaker and volunteer management
• Innovative growth mindset and flexibility to adapt to shifting priorities
• Ability to embrace challenges and be resourceful in solving problems
• Must be able to evaluate and analyze the quality and market performance of assigned programs, products and services, as well as agencies, vendors and contractors
• Must be an efficient user of the Microsoft Office Suite with strong PowerPoint skills
• Experience working in a professional association, education or conference environment
• Experience with event platforms such as STOVA or similar platforms
• Experience with digital marketing, email marketing and paid media
• Experience developing marketing copy, creative briefs and web content
• Knowledge of the supply chain industry or demonstrated ability to quickly learn complex subject matter