Analyze digital customer behavior across web and mobile channels to generate actionable business insights and recommendations.
Leverage Adobe Analytics to measure customer engagement, digital experience performance, conversion funnels, and campaign effectiveness.
Develop and deploy predictive models, customer segmentation, and personalization strategies to support marketing and business objectives.
Extract, transform, and analyze large-scale datasets using Snowflake, SQL, and Python to identify trends and opportunities.
Collaborate with business stakeholders, digital marketing teams, and product owners to define KPIs, success metrics, and analytical requirements.
Deliver dashboards, reports, and executive presentations that translate complex data into meaningful business outcomes.
Perform customer journey, attribution, retention, and behavioral analytics to improve customer acquisition and engagement.
Partner with cross-functional teams to optimize digital experiences and drive data-driven decision making.
Ensure data quality, governance, and adherence to enterprise analytics standards and best practices.
Provide strategic recommendations based on analytical findings to support business growth, customer experience enhancement, and operational efficiency.
Data Science & Advanced Analytics , Adobe Analytics & Digital Experience Analytics , Digital Marketing Analytics & Customer Journey Analytics ,Snowflake, SQL, and Data Modeling
Python for Statistical Analysis, Machine Learning, and Insights Generation , P&C Insurance Domain Knowledge
Data Visualization (Power BITableau) , Customer Segmentation & Personalization Analytics ,Cloud Data Platforms (AWSAzure) and Databricks
6 -10 Years
Role Descriptions: Analyze digital customer behavior across web and mobile channels to generate actionable business insights and recommendations.Leverage Adobe Analytics to measure customer engagement, digital experience performance, conversion funnels, and campaign effectiveness.Develop and deploy predictive models, customer segmentation, and personalization strategies to support marketing and business objectives.Extract, transform, and analyze large-scale datasets using Snowflake, SQL, and Python to identify trends and opportunities.Collaborate with business stakeholders, digital marketing teams, and product owners to define KPIs, success metrics, and analytical requirements.Deliver dashboards, reports, and executive presentations that translate complex data into meaningful business outcomes.Perform customer journey, attribution, retention, and behavioral analytics to improve customer acquisition and engagement.Partner with cross-functional teams to optimize digital experiences and drive data-driven decision making.Ensure data quality, governance, and adherence to enterprise analytics standards and best practices.Provide strategic recommendations based on analytical findings to support business growth, customer experience enhancement, and operational efficiency.
Essential Skills: Data Science Advanced Analytics , Adobe Analytics Digital Experience Analytics , Digital Marketing Analytics Customer Journey Analytics ,Snowflake, SQL, and Data ModelingPython for Statistical Analysis, Machine Learning, and Insights Generation , PC Insurance Domain Knowledge
Desirable Skills:
Keyword:
Skills: Digital : Data Science
Experience Required: 8-10
