Search Engine Optimization Specialist

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. The Search Engine Optimization Specialist will execute SEO and AEO initiatives across university partner websites, including content audits, on-page optimization, website launches, technical SEO support, performance monitoring, and cross-functional collaboration.

Responsibilities:

• Day-to-Day SEO Lead – Implement SEO/AEO recommendations across assigned university partner websites focusing on on-page optimization, website launches, content marketing, and technical SEO
• Content Auditing & Optimization – Conduct regular content audits to identify optimization opportunities, gaps in topical coverage, and alignment with real search demand
• On-Page SEO Implementation – Implement on-page SEO improvements, including metadata optimization, internal linking, content structure enhancements, and keyword alignment
• Technical SEO Support – Support technical SEO initiatives by identifying issues, validating fixes, and collaborating with engineering or platform teams as needed
• UX and Cross-Linking – Review parent .EDU properties managed by university partners to identify user experience improvements and internal cross-linking opportunities that help prospective online students more easily discover relevant programs on our website
• Performance Monitoring & Reporting – Monitor organic performance trends for assigned partners and support reporting on traffic, rankings, and leads
• Cross-Functional Collaboration – Collaborate with SEO managers and cross-functional partners to ensure recommendations are implemented accurately and on schedule
• Process & Documentation – Maintain documentation, workflows, and optimization standards to support consistent execution across a complex, multi-site portfolio

Requirements:

• 2–4 years of hands-on SEO experience executing on-page, content, and technical SEO initiatives in a professional or agency environment across multiple websites or a large, complex site environment
• Proven ability to identify optimization opportunities and execute SEO recommendations that improve organic performance
• Strong written and verbal communication skills, with the ability to collaborate effectively with managers and cross-functional partners and clearly explain SEO recommendations and findings
• Familiarity with SEO performance measurement and reporting using common analytics and SEO platforms
• Familiarity with SEO considerations for AI-driven, generative, or answer-based search experience
• Experience evaluating user experience and navigation to identify internal linking or discoverability opportunities
• Experience working in higher education, or similarly complex, multi-brand ecosystems