Product Marketing Manager

Encoura is an education-focused organization that provides products and services supporting student success and institutional decision-making. The Product Marketing Manager will lead B2B go-to-market strategy for the Encourage program by developing messaging, content, campaigns, collateral, and event deliverables, while partnering with Product, Partnerships, Sales, and Marketing teams to scale products in K12 schools.

Responsibilities:

• Understand the competitive marketplace and the differentiators our products offer by comparison, with a full understanding of the college and career planning market
• Develop and refine buyer personas for our product and services
• Cultivate subject-matter expertise on Encourage products and our use cases, enabling Sales, Product, and the rest of the Marketing team with subject matter knowledge, as well as FAQs and internal resources
• Collaborate with VP of Encourage Marketing to develop seasonal go-to-market plans and drive their execution
• Develop content, positioning statements, target personas for use in email campaigns, website copy, marketing collateral, and sales presentations
• Understand and support our Partnerships and other client-facing teams, training them on the problems our products address in the market, keeping their knowledge up to date, and developing internal and external tools
• Collect feedback from the market and market-facing teams to inform product positioning and innovation
• Work closely with Product Management on new product releases and lead product launch activities
• Represent Encourage in person and/or virtually at industry conferences, partner meetings, client visits, school and district demos, focus groups, and other priority events. Anticipated travel is 10% - 20%

Requirements:

• Bachelor's degree and at least seven years of relevant experience
• Minimum five years of experience in B2B marketing
• Experience from a high-tech SaaS company
• Experience with go-to-market planning and execution
• Working knowledge of the Pragmatic Marketing approach
• Experience providing industry-level messaging & positioning and clearly articulating value and differentiation
• Experience working closely with field sales teams both to deliver content and to gather feedback
• Experience with Salesforce Sales Cloud, Marketing Cloud, or a similar CRM/marketing automation platform
• Excellent communication skills, including writing and presenting
• Ability to execute multiple projects simultaneously and complete projects with tight deadlines
• Ability to think creatively while making decisions based on data
• Motivated self-starter who thrives in fast-paced environment
• Teamwork skills a must, proven ability to manage external resources and collaborate with other functions in the company
• All applicants must be eligible to work in the U.S
• education tech industry experience preferred
• direct experience preferred