Manager - Product Management

Granicus provides cloud-based technology solutions that help governments connect with their constituents and serve their communities. The Manager, Product Management will lead the strategy, roadmap, packaging, and execution for Destination Experience Insights data products, driving customer value, AI-powered analytics, monetization, adoption, retention, and revenue growth. The role will engage customers and coordinate with cross-functional teams to deliver measurable product and business outcomes.

Responsibilities:

• Own portfolio-level business outcomes including revenue growth, retention, platform adoption, and customer expansion
• Develop a deep understanding of destination customers, including their sales and marketing goals, internal workflows, operating models, data needs, and backend processes
• Spend regular time with customers, prospects, and customer-facing teams to inform roadmap priorities and validate product decisions
• Lead and mentor a team of product managers/owners and data analysts, providing coaching and career development
• Define and drive the AI product strategy for DXI, delivering intuitive experiences that help customers discover insights, answer questions, and create value from their data
• Partner with engineering, data, and UX teams to bring AI-powered analytics and natural language experience to market, improving customer adoption, engagement, and decision-making
• Identify packaging and monetization opportunities, including what should be bundled, premium, cross-sold, or used to support upgrade motions
• Drive alignment among senior leaders across engineering, design, product marketing, sales, customer success, finance, and other business stakeholders
• Conduct ongoing market, competitive, and customer analysis to inform product strategy, positioning, investment decisions, and roadmap priorities
• Establish success metrics for DXI, including adoption, engagement, customer value, operational impact, expansion, retention, and revenue impact
• Communicate roadmap, strategy, tradeoffs, and outcomes clearly to executive and cross-functional audiences, including ELT-level presentation slides
• Partner with senior leadership to define long-term investment priorities
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Requirements:

• 10+ years of experience in B2B SaaS and/or Data & Insights products
• Demonstrated success in externally facing product roles involving customer engagement and GTM readiness
• Strong communication and storytelling skills, comfortable leading executive conversations and customer-facing discussions
• Experience driving pricing strategy, customer pilots, or market validation programs
• Strategic mindset with a high degree of comfort in ambiguity and cross-functional complexity
• Deep understanding of enterprise buying behavior and sales/marketing technology markets
• Senior product management experience in B2B SaaS, platform products, data/AI products, customer experience, sales and marketing technology, workflow automation, or enterprise software
• A strong customer orientation and a track record of using direct customer discovery to shape product strategy and roadmap decisions
• Ability to understand complex customer workflows, including both public-facing experiences and internal operational processes, and translate them into clear product requirements, differentiated experiences, and measurable outcomes
• Experience defining product-led growth, packaging, pricing, monetization, or expansion strategies
• Strong technical fluency and ability to partner effectively with engineering, architecture, data, and AI teams
• Excellent communication skills, including the ability to bring clarity to ambiguity and align stakeholders around a shared direction
• Strong analytical judgment, with comfort using qualitative and quantitative inputs to prioritize product investments
• High ownership mindset, bias for action, and ability to influence across functions without formal authority
• Experience with the tourism/travel market, destination marketing, CRM platforms, CMS/Web technology, marketing automation, and B2B sales processes
• Experience with AI, enterprise analytics platforms, data architecture, personalization, operational intelligence, or customer experience insight products
• Experience managing products across multiple packages, tiers, customer segments, or commercialization motions
• Experience working in a matrixed organization with multiple product, engineering, GTM, and executive stakeholders