Senior Business Intelligence Analyst

Avalara is a cloud compliance technology company seeking a Senior Business Intelligence Analyst for its Global Analytics and Insights organization. The role focuses on connecting marketing activity to pipeline, revenue, and retention outcomes, building reliable datasets and reporting, analyzing performance, and using AI-driven solutions to inform strategy and reduce manual effort.

Responsibilities:

• Connect top-of-funnel activities to downstream outcomes, including pipeline creation, bookings, and ARR across customers
• Partner across Marketing, Sales, Finance, Product, and Operations to build a shared, defensible view of results
• Build modeled datasets, dashboards, and monitoring frameworks for important performance metrics
• Troubleshoot data quality issues and ensure new processes and changes are reflected correctly in the data, embedding yourself in the marketing and sales motions to understand how the business operates
• Analyze performance and trends, surfacing shifts, quantifying ROI, and recommending ways to improve spend and conversion
• Flex across subject areas as our priorities shift and communicate findings to a range of audiences, including leadership
• Use AI tools, such as Glean and Claude, to speed up reporting

Requirements:

• We do not provide sponsorship for this position
• 5+ years of experience in business intelligence, analytics, or a related data-focused role
• You have marketing analytics experience, paired with the ability to pivot across different subject areas and quickly adapt to unfamiliar problems
• Experience with funnel metrics, conversion rates, NRR/GRR, the marketing-to-sales handoff, customer journey analysis, and attribution methodologies
• Advanced SQL skills, with experience in data modeling and validation, and proficiency in dbt and Git
• Proficiency with BI tools such as Power BI, Tableau, or similar platforms
• You have practical experience or readiness to use AI tools (e.g., Glean, Claude) to accelerate analytical workflows
• You'll bring experience using AI and AI-related technologies, ready to thrive here