Customer Advocacy Manager

Kantata provides cloud software for professional services organizations to optimize resource planning and operational performance. The Customer Advocacy Manager will build and lead a global customer advocacy and reference program, developing customer stories, managing references and review platforms, and partnering across the business to drive market influence and revenue impact.

Responsibilities:

• Build and lead Kantata’s global customer advocacy and reference program, including strategy, processes, technology, governance, and measurement
• Recruit and develop a diverse community of customer advocates across industries, regions, solutions, and use cases
• Produce compelling case studies, videos, testimonials, executive stories, and quantified proof points
• Manage sales reference requests, matching prospects with relevant customers while protecting relationships and preventing advocate fatigue
• Own customer review programs across G2, Gartner Peer Insights, TrustRadius, and other priority platforms
• Recruit and prepare customers for events, webinars, analyst conversations, awards, media opportunities, and executive programs
• Partner with Sales, Customer Success, Product Marketing, Campaigns, Events, Communications, and Analyst Relations to activate customer voices throughout the business
• Create recognition and engagement opportunities that elevate our customers and make advocacy valuable to them
• Maintain accurate customer permissions, participation history, approved assets, and reference profiles
• Measure program performance, including advocate growth, reference fulfillment, story production, peer reviews, content activation, influenced pipeline, and revenue impact

Requirements:

• Significant customer advocacy, customer reference, or customer marketing experience in B2B technology or SaaS
• Experience building and scaling a formal advocacy or reference program
• Proven success supporting strategic sales opportunities with customer references
• Strong experience developing case studies, customer videos, testimonials, and event speakers
• Experience managing programs for G2, Gartner Peer Insights, TrustRadius, or similar platforms
• Exceptional executive presence and the ability to build trusted relationships with senior customer leaders
• Outstanding interviewing, writing, storytelling, and presentation skills
• Excellent program management and extraordinary attention to detail
• A reputation for responsiveness, sound judgment, and consistent follow-through
• The ability to balance urgent business needs with thoughtful stewardship of customer relationships
• Experience using CRM, reference-management, project-management, and reporting tools