Senior Manager of Growth Marketing and Communications

Mission Telecom is a nonprofit wireless broadband provider and grantmaking foundation working to close the digital divide and advance equity and justice. The Senior Manager of Growth Marketing and Communications will build a B2B demand-generation engine for the broadband program while leading public communications and thought leadership for Mission Telecom Giving. The role oversees campaigns, account-based marketing, lifecycle marketing, content, analytics, paid acquisition, sales enablement, and external partners.

Responsibilities:

• Build and manage an always-on demand generation engine around our priority products and offers, including hotspots, fixed wireless, mobile phone service, connected devices, and savings opportunities
• Launch meaningful campaigns each month with clear audiences, offers, conversion paths, and measurement
• Test messaging, offers, channels, audiences, and creative on an ongoing basis, and scale what works
• Build targeted account-based marketing programs for high-value organizations, including school districts, library systems, nonprofits, and other eligible organizations
• Develop target-account lists, identify key decision-makers, and coordinate marketing touches with sales outreach
• Partner with sales to align on priority accounts, lead quality, qualification criteria, follow-up processes, and pipeline goals
• Create multi-channel account programs using email, content, webinars, events, digital advertising, direct mail, and sales engagement
• Develop segmented email and nurture programs that convert inbound leads, move prospects toward purchase, and reactivate older leads and customers
• Build lifecycle campaigns that drive cross-sell, expansion, referrals, and additional lines of service, improving engagement and conversion based on performance
• Own the marketing contribution to website conversion, including landing pages, product and vertical pages, messaging, calls to action, forms, value propositions, and conversion paths
• Develop product-by-vertical content that addresses prospect needs
• Use analytics and experimentation to improve qualified-lead conversion and lead quality
• Equip sales with practical, current tools, including case studies, one-pagers, comparison sheets, presentations, email templates, proposal content, customer proof, and objection-handling resources
• Turn customer outcomes, savings, and product advantages into sales stories and assets tied to priority opportunities
• Develop content that supports demand generation, including customer stories, webinars, guides, newsletters, educational resources, thought leadership, and quantified customer proof
• Turn conferences, sponsorships, and webinars into measurable pipeline through coordinated pre-event targeting, engagement, and post-event follow-up with sales
• Own marketing operations across lead routing, automation, segmentation, attribution, CRM discipline, funnel definitions, dashboards, and reporting, in alignment with sales
• Measure performance across the funnel and identify conversion gaps
• Report on marketing-sourced pipeline and revenue, marketing-influenced revenue, acquisition cost, conversion rates, and marketing ROI
• Manage targeted paid acquisition across channels such as Google Search, LinkedIn, retargeting, and affiliate marketing, prioritizing high-intent audiences and target accounts over broad awareness
• Set clear performance benchmarks, optimize campaigns, and scale spending where pipeline and ROI can be shown
• Manage external agencies, consultants, and vendors supporting website development, creative and design, public relations, paid media, SEO/AEO, content, and other specialized marketing work within an approved annual budget
• Set clear scopes, priorities, timelines, budgets, and performance expectations for external partners
• Coordinate partner work across internal teams and hold vendors accountable for quality, results, and return on investment
• Own Giving's editorial calendar and work with external vendors supporting writing, design, PR, and other communications needs
• Set and report against measurable communications goals, including earned media, thought-leadership placements, website and email engagement, social reach, partner amplification, audience growth, and visibility with priority philanthropy and policy audiences
• Develop and maintain a rapid-response protocol for reputational or political developments touching our issue areas
• Support board communications for Mission Telecom Giving, including board updates and materials prepared with the Executive Director of Mission Telecom Giving
• Support Mission Telecom Giving's thought leadership and social media across our grantmaking pillars: multiracial democracy, movement infrastructure and innovation, and telecom justice
• Produce public-facing work such as reports, articles, op-eds, social media, and email
• Translate grantmaking insights, portfolio outcomes, and policy and sector developments into compelling narratives, such as annual reports, for philanthropic, policy, and partner audiences
• Perform other duties and responsibilities as assigned

Requirements:

• 7 or more years of progressive experience in B2B marketing, growth marketing, demand generation, or a related field, including owning a program or function end to end, from strategy and budget through results
• A track record of generating qualified B2B pipeline and closed revenue, not only leads or awareness, with results you can measure
• Hands-on experience with email and nurture, paid acquisition, landing pages, CRM, and marketing automation, and comfort moving between strategy and execution, including building the landing page, email sequence, dashboard, or sales asset yourself when needed
• Experience building and running account-based marketing (ABM) programs with a sales team, including target-account lists, coordinated outreach, and shared lead definitions
• Experience with marketing operations, attribution, full-funnel reporting, conversion optimization, and testing, and the ability to turn data into decisions
• Strong collaboration with sales and business development teams, and a belief that lead quality matters more than lead volume
• Experience with partner, channel, or referral marketing, such as programs run through associations or cooperatives
• Experience with earned media and thought leadership, such as pitching reporters, placing op-eds, managing an editorial calendar, or handling rapid response
• Strong writing across sales copy and policy-literate thought leadership, with the range to keep each voice distinct
• Experience managing outside agencies, freelancers, technology vendors, or specialized partners within a set budget
• Sound judgment in managing competing priorities across two reporting lines, and the discipline to focus resources on programs that produce measurable results
• Applicants must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States
• Experience marketing to K-12 school districts, libraries and library systems, nonprofits and foundations, government or public-sector organizations, or other institutional buyers
• Experience selling into organizations with complex procurement processes
• Experience in telecommunications, wireless, connectivity, technology, SaaS, or other recurring-revenue B2B businesses
• Interest in philanthropy and policy, ideally touching multiracial democracy, movement infrastructure, or telecom and broadband justice, or the ability to learn quickly
• Familiarity with E-Rate or other public funding that schools and libraries use to buy connectivity
• Experience in foundation, philanthropy, or policy advocacy communications
• Experience as a first or solo marketing hire who built the function from the ground up
• Experience at a nonprofit, social enterprise, or other mission-driven organization working with a lean budget