Marketing and Donor Engagement Manager

Project ECHO expands access to healthcare by connecting communities with knowledge, skills, and support through a global network of partners. The Marketing and Donor Engagement Manager will lead strategic fundraising communications, donor engagement, marketing campaigns, promotional materials, events, research, analytics, and relationship-building with philanthropic partners.

Responsibilities:

• In collaboration with senior management of the Fundraising team, developing strategy and implementation tactics and identifying key metrics for reporting to create a continually optimized system of donor and funder communications. Collaborating with the Director, Deputy Director, and other key stakeholders to ensure strategic alignment of campaigns and projects
• Developing, supporting, and leading the planning, design, development, and management of strategic Communications & Marketing projects and initiatives. Leading teams of various cross-functional professionals related to specific projects
• Working closely with specific project and regional teams to support outreach efforts for fundraising, including audience segmentation and stewardship
• Presenting to and training various groups, internally and externally, as it relates to strategy, tactical guidance, policy, and other needs
• Designing, writing, producing, and overseeing the production of various written, graphic, video, and other products to support funder-focused communications and marketing efforts
• Writing web/social media copy, thought leadership content, and other promotional materials, including presentations, that promote successful outreach for key leaders and stakeholders
• Working closely with Fundraising staff, Foundation employees, and key staff and leadership to plan and execute events. Developing communications plans to support successful funder-focused events
• Leading projects related to event planning and promotion, including supporting the planning and execution of global and regional conferences
• Ensuring exceptional measurement and data analysis for each campaign and for all work
• Maximizing the use of analytics and marketing software on tools such as Emma, Salesforce Marketing Cloud, NPSP, and Sprout Social
• Contributing to the development of ECHO website funder page, focusing on continuous improvement based on data inputs
• Representing Project ECHO while working with partner organizations around the world, including ECHO India, ECHO Superhubs and Hubs, and UNM to ensure success of various communications and marketing projects and campaigns
• Planning and running various meetings and events to maximize engagement with key partners

Requirements:

• If you're the kind of marketing professional who embraces complexity, sees patterns others miss, and can translate a bold mission into compelling, funder-facing messaging and communications, the University of New Mexico's Project ECHO wants you
• This role is ideal for a mission-driven, entrepreneurial, and results-oriented professional who is energized by high-impact storytelling and relationship-building
• The successful candidate will bring demonstrated experience identifying, cultivating, soliciting, and stewarding philanthropic support, while collaborating across teams to develop compelling strategies that advance Project ECHO's mission globally and in New Mexico
• This role requires the ability to translate complex, evidence-based impact into persuasive narratives, navigate cross-sector partnerships, and thrive in a fast-moving, mission-driven environment