Director, Paid Growth Marketing

Little Sleepies is a fast-growing consumer products company creating thoughtfully designed, comfortable products for families. The Director, Paid Growth Marketing will lead performance marketing, paid acquisition agencies, and the in-house paid media team while developing and executing strategies to scale the direct-to-consumer business and acquire new customers.

Responsibilities:

• Own strategic planning and oversee execution of all paid media channels, including paid social, search, display, and affiliate and explore new channels (CTV, audio, direct mail) to drive incremental growth
• Manage relationships with partner agencies and vendors, holding them accountable for performance and ensuring clear, consistent communication
• Build campaign budgets and media mix strategies that hit ROAS targets, grounded in CAC and LTV trends, and optimize continuously against key KPIs
• Partner with our in-house creative strategy team to develop high-performing campaigns, running A/B tests and iterating to improve efficiency
• Build, grow, and lead our in-house paid media team, including channel specialists across Paid Social, SEM, and Affiliate
• Cultivate a team capable of running full-funnel campaigns across all channels to drive customer acquisition
• Lead a rigorous testing and experimentation process across channels, translating results into customer and creative insights that shape future strategy
• Collaborate with Ecommerce, Merchandise Planning, and Creative to promote products in ways that maximize new customer acquisition
• Work with Ecommerce on conversion rate optimization, landing page performance, and overall campaign effectiveness
• Partner cross-functionally within Marketing to uncover growth and viral opportunities across organic channels — social, influencer, community — and through creative assets
• Collaborate with Data Analytics to build reporting frameworks that measure performance and test outcomes
• Report on performance regularly, proactively surfacing insights and learnings to the broader team
• Stay ahead of digital marketing trends and best practices, bringing fresh recommendations to the team

Requirements:

• This position is not eligible for Visa sponsorship
• 10+ years of in-house hands-on paid media experience (search, paid social, affiliate)
• Ecommerce experience is required
• Skilled in Google Ads, Facebook Ads Manager, Bing Ads, and Google Analytics
• Strong command of core digital marketing KPIs: CPA, CPC, CPM, LTV, ROAS
• Advanced Excel skills required
• The ideal candidate is an analytical, customer-focused, and collaborative problem-solver and leader
• You should be motivated to help build a brand that inspires families to make special memories
• You're willing to do individual contributor work alongside strategic leadership — no task is too small
• You balance warmth and openness with urgency, and you thrive in fast-paced environments
• You're technical, analytical, and strategic, and know when to lead with data
• Ownership and accountability define how you work — they're what keep the team focused on the highest-leverage opportunities
• You're excited by the opportunity to build and lead a critical function within a high-growth business
• You love rolling up your sleeves in a startup environment to get things done
• You're endlessly curious about business growth, acquisition, and consumer behavior and you love pairing that curiosity with disciplined strategy and testing
• 1–2 years of people management experience; a track record of building, motivating, and growing teams is a plus
• Ecommerce experience is required, ideally within a fast-paced, high-growth environment
• Experience with additional channels including: TV, radio, OOH, podcasting  is a plus
• Power BI or similar BI tool experience is a plus
• You bring sharp analytical instincts, strong problem-solving skills, and close attention to detail