Website & Digital Marketing Manager

Our client is a mission-driven technology platform that powers online fundraising and campaign tools for Democratic and progressive candidates, organizations, and causes. The Website & Digital Marketing Manager will lead a website refresh with an external agency while supporting conversion optimization, SEO, content, brand consistency, and web operations through the 2026 election cycle.

Responsibilities:

• Serve as the day-to-day contact for the external web agency on the website refresh: manage timelines, facilitate approvals, and supply assets
• Improve conversion rate on priority pages, and make sure HubSpot and the web platform work together for lead capture
• Coordinate internal stakeholders across marketing, product, and technical teams to keep the refresh on track
• Support site content and priority landing pages for election-season product pushes, with the web vendor
• Drive SEO improvements on priority pages, including metadata, on-page content, and technical fixes
• Keep product marketing pages for a campaign website builder aligned to brand and messaging as it scales
• Support web operations: tracking, redirects, and post-launch optimization across campaign pages
• Review campaign and site outputs for consistent messaging and visual brand standards

Requirements:

• 3–5+ years in brand, web, or digital marketing, ideally at a SaaS company
• Experience managing website projects or redesigns with an external agency
• Working knowledge of conversion rate optimization and landing page best practices
• Solid SEO fundamentals, including on-page and basic technical SEO
• HubSpot experience, especially forms, lead capture, and CMS or web integrations
• A sharp eye for brand consistency in copy and visuals
• Strong project management and stakeholder communication skills; you keep things moving without being chased
• Alignment with the client's mission of supporting Democratic and progressive candidates and causes
• Hands-on CMS experience (e.g., WordPress, Webflow, or HubSpot CMS)
• Familiarity with Google Analytics, Google Tag Manager, and Search Console
• Copywriting or content strategy experience
• A strong SaaS background