Marketing & Communications Program Manager

Included Health is a healthcare company delivering integrated virtual care and navigation. The Marketing & Communications Program Manager will serve as the operational backbone for the corporate marketing and communications function, managing intake, prioritization, project planning, reporting, and cross-functional coordination. The role will also support technology transformation, workflow adoption, and team engagement initiatives.

Responsibilities:

• Own and operate the marcomm team's intake process — creating a single point of entry for all new project requests across corporate marketing, client marketing, brand, and content — ensuring each request is scoped, prioritized, and routed appropriately before work begins
• Plug into and reinforce the broader Growth team's existing operating rhythms and reporting structures — rather than standing up marcomm-specific systems in isolation — adapting shared cadences (e.g., weekly prioritization reviews, sprint-style planning, status syncs) to create consistent visibility into active work, dependencies, and capacity across marcomm teams
• Help to develop and manage integrated project plans, timelines, and delivery schedules in Asana, keeping all workstreams current and surfacing blockers before they become delays
• Produce clear, concise status reporting for marketing leadership — replacing fragmented Slack threads and ad hoc follow-up with structured, repeatable updates that make progress and priorities legible at a glance
• Serve as the connective tissue across marcomm teams — facilitating coordination between Corporate Communications, Client Marketing, Creative, and Content — so that cross-functional dependencies are tracked and hand-offs are clean
• Proactively identify risks, resource conflicts, and scope creep; escalate to the VP or relevant senior marketers with recommended resolutions
• Support program-level prioritization decisions by maintaining a shared view of the team's portfolio, flagging capacity constraints, and helping leadership make informed trade-off calls
• Contribute to the development of lightweight, scalable standard operating procedures and workflow documentation that reduce reliance on tribal knowledge and informal communication channels
• Partner with senior marketers on campaign and initiative scoping to ensure timelines are realistic, resources are aligned, and deliverables are clearly defined before execution begins
• Drive adoption of Asana and shared project management practices across the marcomm team, providing guidance and accountability to ensure consistent use
• Spearhead and advance key technology transformation initiatives on behalf of the marcomm team — translating FY27 plan milestones into actionable, repeatable execution plans in close partnership with Growth and Tech counterparts, ensuring marcomm stays aligned and moving in lockstep with broader organizational transformation efforts
• Partner with marcomm leadership to foster a strong sense of team culture, engagement, and continuous learning — creating consistent, meaningful touchpoints for employees and sub-teams that reinforce connection, shared purpose, and professional growth across the function

Requirements:

• 3–5 years of experience in program management, marketing operations, or a traffic/production coordination role, ideally within an in-house marketing team or agency environment
• Demonstrated experience building or improving intake and workflow systems in a fast-moving, matrixed organization
• Proficiency with Asana or a comparable project management platform; comfort configuring projects, templates, and dashboards to support team-wide visibility
• Strong organizational skills and a systems-oriented mindset — you find it genuinely satisfying to bring structure to ambiguous, high-velocity environments
• Excellent written and verbal communication skills, with the ability to synthesize complex workstreams into clear, executive-ready status updates
• Experience facilitating cross-functional coordination across multiple teams and stakeholders simultaneously
• Ability to manage competing priorities without losing sight of what matters most; comfortable asking clarifying questions and pushing back constructively when scope or timelines are unclear
• Comfort operating in an environment undergoing process and tooling transformation — you are a change enabler, not a change resistor
• Experience supporting B2B or enterprise marketing teams, with exposure to demand generation, client marketing, or content marketing workflows
• Familiarity with healthcare, tech, or highly regulated industries
• PMP, PMI-ACP, or equivalent project management certification