Sr. Manager, Market Access Marketing Job Details | SERVIER MONDE

Servier is a commercial-stage biopharmaceutical company focused on advancing science in underserved therapeutic areas and keeping patients at the center of its strategic decisions. The Senior Manager, Market Access Marketing will support U.S. marketing strategy and lead tactics for the neuroscience portfolio, including launch preparation, payer coverage, product uptake, cross-functional collaboration, and compliant marketing execution.

Responsibilities:

• Support development of the strategic market access marketing plan for the US muscular dystrophy market to achieve rapid product uptake and meet or exceed organizational objectives
• Develop and execute tactical plans that pull through brand strategy, to ensure rapid payer coverage post-launch and rapid product uptake, meeting or exceeding expected financial return
• Consistently manage multiple projects to deliver high-quality work product in a timely fashion
• Evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
• Effectively track and manage marketing budget for areas of responsibility
• Collaborate with cross-functional teams such as Patient Advocacy, Sales, and Medical, to ensure alignment, advance the business, and exceed business targets through implementation of brand strategy and tactics
• Collaborate with Legal, Regulatory, and Compliance stakeholders to ensure development and execution of compliant marketing initiatives
• Communicate and collaborate with Market Access Leadership and the Account Management team to implement brand strategies and maintain adherence to appropriate regulatory and Pharma guidelines
• Apply innovative new technologies and solutions and apply market research, consulting, and other customer insights to inform decisions

Requirements:

• Bachelor of Science or Arts (or equivalent work experience)
• 5+ years of commercial experience in the pharmaceutical, biotech, or other specialty healthcare industry
• 2+ years in Market Access Marketing
• Demonstrated ability to support development of marketing strategies and lead execution of key tactics to drive adoption and growth of inline products in US specialty or biotech market
• Experience with various components of marketing mix (ie, promotional approaches)—particularly payer, PBM, Specialty Pharmacy and Patient Support materials—and with prioritizing resources to most effective areas to drive results
• Strong project management skills with ability to effectively manage multiple competing priorities, external agencies and vendors, and promotional budgets
• Strong understanding of legal and regulatory environment in pharmaceutical promotion, pharma industry guidelines, and other compliance-related issues
• Ability to collaborate and work cross-functionally to implement marketing programs with measurable business impact in a heavily matrixed, fast-paced environment
• Ability to clearly communicate at all levels of the organization as well as with external audiences
• MBA
• experience with neuroscience, oncology, or rare disease products strongly preferred