Growth Marketer, SEO and Lifecycle

Rare Candy is a marketplace dedicated to trading card games and collectibles. The Growth Marketer will own the programmatic SEO roadmap, build scalable pages using automation and AI, and maintain quality across large datasets. The role also partners with the lifecycle team on email, push, segmentation, activation, retention, and experimentation.

Responsibilities:

• Own the programmatic SEO roadmap and build operation
• Use what's working in our blog to find page types, keyword clusters, and internal-linking opportunities worth scaling
• Prioritize current Pokémon sets first, then MTG, Lorcana, and Riftbound as capacity allows
• Build programmatic pages using our card and product data, automation tools, and AI
• Work with engineering on structured data, indexing, and technical SEO when it needs their hands
• Build Instapack pages ahead of launches and coordinate timing with the team
• Set quality checks for accuracy, duplication, and brand voice, and hold every batch to them
• Track rankings, impressions, organic traffic, activation, and revenue
• Partner with our lifecycle team on email, push, segmentation, activation, and retention campaigns
• Help test whether offers like bonus candy actually improve retention
• Run a weekly SEO production and performance review

Requirements:

• You have 2 to 4 years in SEO, organic growth, lifecycle marketing, or a related growth role
• You've done hands-on SEO on a large or data-heavy site
• You're comfortable building with automation and AI tools, and you've used them to produce at a scale one person couldn't do by hand
• You know Google Search Console, analytics tools, and keyword research tools well
• You're comfortable working with large datasets and templates
• You've worked on email, push, segmentation, or retention campaigns, even if it wasn't your main job
• You know where AI gets things wrong, and you build checks to catch it
• You're a strong project manager. You keep writers and timelines moving, and people know where things stand without having to ask
• You check your own work before anyone else sees it, and you bring decisions rather than drafts
• You're into Pokémon, TCGs, collectibles, or another enthusiast community
• Programmatic SEO experience is a big plus
• Experience at a marketplace or catalog-heavy site where every item, set, or listing gets a page
• Experience with Customer.io, Iterable, or a similar lifecycle tool