Sr. Growth Product Manager

Tithe.ly is a fully remote technology company serving churches with tools that support their operations and ministry. The Senior Growth Product Manager will lead product-led growth strategies spanning acquisition, activation, retention, monetization, and revenue growth, while driving experimentation, analytics, and cross-functional initiatives.

Responsibilities:

• Define and execute the product growth vision, strategy, and roadmap, with a focus on customer acquisition, activation, retention, monetization, and revenue growth
• Own the growth lifecycle from acquisition through activation, engagement, retention, and monetization, identifying opportunities to improve customer lifetime value (LTV)
• Use market research, customer insights, and competitive analysis to identify opportunities for growth, including new markets, pricing and packaging strategies, monetization opportunities, and strategic partnerships
• Translate growth opportunities into clear product strategies and prioritized initiatives that can be executed across teams
• Lead a continuous experimentation program, including A/B and multivariate testing, to optimize onboarding, conversion, engagement, retention, and monetization
• Define, track, and optimize key growth and business metrics, using data to understand funnel performance and identify opportunities for improvement
• Use product analytics, behavioral data, and customer insights to develop hypotheses, inform decisions, and measure the impact of growth initiatives
• Establish a culture of experimentation and data-informed decision-making across the product organization
• Serve as a strategic partner to senior leadership, providing insights into growth opportunities, market dynamics, customer behavior, and business performance
• Mentor and coach Product Managers, helping strengthen strategic thinking, product execution, experimentation, and data fluency
• Collaborate closely with Growth, Customer Experience, Engineering, and Finance teams to align product and go-to-market strategies and drive sustainable revenue growth
• Lead complex, cross-functional initiatives from strategy through execution, ensuring teams remain aligned around clear goals and measurable outcomes

Requirements:

• Manage Complexity by gathering and synthesizing information from multiple sources, identifying root causes, and turning complex problems into clear, actionable solutions
• Communicate Effectively by clearly communicating ideas, decisions, and priorities to a variety of audiences and adapting their approach to meet the needs of different stakeholders
• Think Strategically by anticipating future opportunities, connecting market and customer insights to business goals, and translating them into thoughtful product strategies
• Collaborate by building strong relationships across teams, navigating competing priorities, and working toward shared objectives
• Drive Results by taking ownership, following through on commitments, and consistently delivering meaningful outcomes even when faced with ambiguity or challenging circumstances
• 5-7+ years of experience in product management roles with significant experience driving growth, acquisition, activation, retention, or monetization
• Proven track record of driving growth through product-led growth (PLG), e-commerce, or similar product-led environments
• Demonstrated success leading end-to-end product development in B2B SaaS environments
• Proven experience designing, executing, and evaluating A/B and multivariate experimentation programs
• Hands-on experience with product analytics and behavioral data platforms such as Amplitude, Mixpanel, Heap, or PostHog
• Strong analytical skills and the ability to translate quantitative and qualitative data into product strategy and measurable business outcomes
• US-based and legally able to work full time in the US
• Sponsorships are not available at this time
• Experience building products in CRM, financial technology, or other complex B2B SaaS categories
• Experience working in fintech, nonprofit technology, faith-based organizations, or other mission-driven software companies