Technical Marketing Lead — Growth, Lifecycle & CRO

Sage Haus helps families find the support they need to make everyday life feel more manageable. The Technical Marketing Lead will own the demand side of the funnel across the website, lifecycle, CRM, and digital products, with an initial focus on improving lifecycle and CRM foundations. The role will drive conversion ownership, build automations, analyze performance, and create better experiences for families and measurable growth.

Responsibilities:

• You’ll own the demand side of our funnel, from the website through lifecycle to digital products
• You’ll write the email, build the flow, read the dashboard, fix the landing page, and brief the ad—sometimes all in the same day
• Your first priority will be getting our lifecycle and CRM foundations working well: auditing existing flows, establishing a reliable baseline, and shipping the fixes with the highest revenue impact
• From there, you’ll take on broader conversion ownership—from first site visit to booked call, attended call, deposit, and subscription
• You’ll work closely with our VP of Growth Marketing, to turn ideas into better experiences for families and measurable growth for Sage Haus

Requirements:

• You've owned a full demand funnel end to end—not just one channel inside it—and can talk through what you built, what you changed, and what happened next
• You build your own automations and flows. You're comfortable in tools like Make, Zapier, Flodesk, Klaviyo, or ActiveCampaign, and you're willing to learn whatever helps you get the job done
• You can write the email, build the reminder sequence, and figure out why people are booking calls but not showing up
• You're comfortable getting under the hood of a landing page, form, or booking flow, spotting friction, and shipping a fix
• You trust data over instinct. You can pull the number, chart it, explain what it means, and change the plan when the results tell you to
• You use AI to move faster, solve problems, and learn new skills. For us, it's a workflow tool—not a replacement for thoughtful, human content
• You'd rather ship a version 1 today than perfect a version 3 in a quarter. You know how to prioritize, test, learn, and keep moving
• You care about the families behind the funnel. You want the experience to feel clear, helpful, and personal from the first click onward
• You've worked in a two-sided marketplace, subscription/app business, or household services
• You're comfortable connecting the dots across paid media, sales, content, and SEO