Marketing Operations Manager

Preservica is a global provider of Active Digital Preservation SaaS solutions for organizations managing critical digital records. The Marketing Operations Manager will build and lead a modern, AI-powered marketing operations function, owning funnel analytics, attribution, Pardot and Salesforce administration, cohort reporting, and marketing process automation. The role partners across Marketing, Sales, and RevOps to improve pipeline performance and ensure compliant communications.

Responsibilities:

• Build and maintain dashboards and reporting on funnel performance, pipeline coverage, and channel/program ROI for leadership review
• Build and maintain attribution infrastructure (UTM frameworks, campaign-to-revenue reporting via Salesforce Campaign Influence) that holds up under scrutiny from Sales and leadership
• Push our attribution and reporting practice from basic, backward-looking numbers toward an AI-powered practice: automated anomaly detection on funnel metrics, AI-assisted narrative summaries for business reviews, and faster answers to ad hoc board and leadership questions
• Own Pardot (Salesforce Marketing Cloud Account Engagement) administration end to end: automation rules, lead scoring and grading, Engagement Studio programs, list segmentation, and data hygiene
• Maintain clean, synchronized data between Pardot and Salesforce, including lead routing, lifecycle-stage integrity, and deduplication
• Build cohort-based MQL reporting that shows how each month's (or campaign's) MQLs convert stage by stage down the funnel to pipeline and closed revenue, built for board-level review, not just an internal team dashboard
• Use Claude to produce persona- and industry-specific messaging variants and campaign assets (email sequences, landing page copy, ad copy) at volume, to specs set by demand gen and content, not as an independent campaign owner
• Identify where AI should replace manual, repetitive ops work (enrichment, routing, QA, reporting prep) and build those workflows, proactively, not just when asked
• Partner with demand gen, sales, and RevOps to diagnose funnel leaks using data, and instrument fixes rather than just report on symptoms
• Document systems, workflows, and runbooks so the stack doesn't live only in your head
• Ensure compliance with CAN-SPAM, GDPR, and CCPA across all automated and AI-assisted communications

Requirements:

• 5 years in marketing operations, RevOps, or a similar systems/analytics role at a B2B SaaS or B2B company
• Hands-on Pardot / Marketing Cloud Account Engagement administration experience: automation rules, scoring, Engagement Studio, segmentation
• Salesforce experience: campaign management, lead routing, Campaign Influence or equivalent attribution reporting
• Demonstrated experience building multi-touch attribution models and reporting that leadership actually relies on, not just platform-native reports
• Real, demonstrable use of Claude (or a comparable LLM) to produce messaging or content variants at scale, able to walk through actual prompts and workflows, not just "I've used ChatGPT"
• Working SQL for ad hoc analysis and troubleshooting
• Strong grasp of B2B funnel metrics, cohort analysis, and lead scoring methodology, and the ability to build and explain stage-to-stage conversion reporting to an executive or board audience
• A track record of pushing past "the dashboard works" to "the dashboard is wrong, here's why, and here's what I rebuilt", this role is for someone who gets restless with basic reporting, not someone who's comfortable maintaining it indefinitely
• Comfort being the ops and analytics backbone across Marketing, Sales, and Leadership, and the initiative to identify gaps and fix them before leadership has to ask
• Prior experience building AI-assisted content or reporting workflows beyond single-prompt use
• Experience with enrichment or intent tools (ZoomInfo, Clearbit, 6sense, or similar) feeding segmentation logic
• BI/dashboard tool experience (Tableau, Looker, Power BI) beyond native Salesforce/Pardot reporting