Senior Analyst, Growth & Marketing Analytics

Apartment List is seeking a Senior Analyst, Growth & Marketing Analytics to strengthen the measurement and optimization of marketing performance. The role owns marketing channel analysis and reporting, develops measurement frameworks, designs experiments, builds dashboards, contributes to LTV and forecasting models, and translates analytical findings into actionable recommendations for Growth and Finance stakeholders.

Responsibilities:

• Own performance tracking, reporting, and analysis for marketing channels or programs,  building reliable, well-structured work that stakeholders can act on with confidence
• Design and analyze experiments to evaluate channel effectiveness, including A/B tests and incrementality frameworks
• Build and maintain dashboards and reporting in Looker or similar tools that make it easy for growth teams to self-serve on key metrics
• Contribute to LTV and forecasting models, supporting the team's ability to connect paid marketing spend and lifecycle activity to downstream revenue impact
• Proactively flag measurement gaps, data anomalies, and analytical risks and bring proposed solutions
• Translate complex analysis into clear, well-scoped narratives for stakeholders across Growth and Finance, adjusting depth and framing to your audience

Requirements:

• 3–5 years of experience in a marketing analytics, growth analytics, or closely related data role, ideally at a consumer-focused or high-growth technology company
• Strong, independent SQL skills - you can dive into an unfamiliar data domain, write accurate and efficient queries, and know when something looks off
• Solid grounding in marketing measurement concepts: channel performance metrics, attribution approaches, and advanced measurement approaches (incrementality, media mix)
• Experience building reporting and dashboards in a BI tool (Looker, Tableau, or similar)
• Comfortable working with experimentation concepts; you understand what makes a test valid and what can make results misleading
• Strong analytical communication skills: you can identify the right level of detail for your audience and write up findings that earn buy-in, not just acknowledgment
• Fluency with AI tools to accelerate analysis and reporting - for example, using LLMs to speed up SQL drafting, QA logic, or summarize findings, while still knowing when to verify outputs against your own judgment
• Experience across both paid and email/lifecycle marketing programs
• Experience in mobile analytics
• Experience with Python or R for statistical analysis or modeling
• Experience with GA4 or similar web analytics platforms
• Experience using AI tools to automate parts of the analytics workflow - for example building agents or scripts that pull data, run recurring QA checks, or auto-generate reporting summaries