Product Manager, Self-Serve Merchant Experience

Alia is an e-commerce popup and list-growth platform serving merchants ranging from emerging direct-to-consumer brands to established companies. The Product Manager will own the self-serve merchant experience end to end, improving onboarding, activation, retention, and expansion through product analytics, experimentation, automation, and cross-functional collaboration. The role will also help establish product management processes at Alia from the ground up.

Responsibilities:

• Own the product roadmap for merchants on unmanaged plans, from signup and onboarding through activation, retention, and expansion
• Define and track the metrics that matter for this segment, including activation rate, time to first live campaign, list growth, retention, and upgrade conversion
• Identify the highest-impact friction points in the self-serve journey using product analytics, support ticket trends, session data, and direct merchant conversations
• Productize the expertise of our CSM team by translating proven campaign strategies, testing approaches, and optimization tactics into in-app guidance, templates, recommendations, and automation
• Partner with Support and Onboarding to reduce ticket volume through better product design, clearer in-app education, and smarter defaults
• Run experiments on onboarding flows, in-app messaging, and feature discovery, and make decisions based on the results
• Write clear product requirements and work with Engineering and Design from discovery through launch
• Collaborate with Marketing and Revenue teams on upgrade paths, pricing presentation, and lifecycle communication for self-serve merchants
• Help define how product management works at Alia, including planning, prioritization, and requirements processes

Requirements:

• 4+ years of product management experience, ideally in B2B SaaS with a self-serve or product-led growth motion
• A track record of improving activation, retention, or conversion metrics through shipped product work
• Strong analytical skills. You are comfortable pulling your own data, defining metrics, and building a case with numbers
• Experience designing onboarding flows, in-app guidance, or lifecycle experiences for users who never speak to a human
• The ability to work across functions and earn trust with Engineering, Design, and customer-facing teams
• Comfort operating without established process, and the judgment to build only as much process as the team needs
• Clear, direct written and verbal communication
• Experience in e-commerce, Shopify apps, email and SMS marketing, or conversion rate optimization
• Familiarity with experimentation platforms and product analytics tools
• Experience as an early PM at a startup