Field Marketing Manager

DefensX is a cybersecurity company that provides a secure browser and zero-trust protection for employees and AI agents. The Field Marketing Manager will drive demand generation, partner engagement, and brand awareness through field marketing programs, trade shows, partner campaigns, webinars, and regional initiatives while collaborating with sales, channel, marketing, customer success, and partners.

Responsibilities:

• Plan and execute national trade shows, channel conferences, and cybersecurity events
• Own event logistics from planning through post-event follow-up
• Coordinate booth design, signage, giveaways, demonstrations, and messaging
• Manage relationships with event organizers and vendors
• Coordinate executive speaking opportunities and sponsorships
• Develop event playbooks and staffing schedules
• Support international events as needed
• Build joint marketing campaigns with MSPs, MSSPs, distributors, and strategic alliances
• Execute co-branded campaigns with distributors and marketplace partners
• Develop partner-ready marketing kits including:
• Email campaigns
• Social media content
• Sales collateral
• Event-in-a-box materials
• Coordinate MDF (Market Development Fund) activities
• Support partner recruiting events
• Manage event budgets and vendor contracts
• Maintain annual marketing calendar
• Track campaign performance and marketing KPIs
• Analyze campaign effectiveness and recommend improvements
• Build and execute an annual field marketing plan aligned with revenue goals
• Successfully manage 25+ industry events and partner conferences annually
• Increase partner engagement and event-generated pipeline
• Deliver measurable marketing ROI through integrated campaigns and high-impact field programs
• Become the primary marketing liaison for sales and channel teams, ensuring every field activity contributes directly to pipeline growth and partner success

Requirements:

• • 5+ years of B2B SaaS field marketing experience
• • Experience marketing cybersecurity, cloud, networking, or IT infrastructure solutions
• • Experience working with MSPs, MSSPs, VARs, or technology distributors strongly preferred
• • Demonstrated success managing trade shows and large industry events
• • Strong project management skills
• • Excellent communication and presentation abilities
• • Comfortable working cross-functionally with sales and channel teams
• • Experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, etc.)
• • Willingness to travel 40–60%
• • Highly organized with exceptional attention to detail
• • Strong event management expertise
• • Creative problem solver
• • Budget management experience
• • Webinar production
• • Excellent written and verbal communication
• • Self-starter who thrives in a remote environment
• • Ability to juggle multiple concurrent projects
• • Analytical mindset with a focus on measurable results
• • Comfortable interacting with executives, partners, and customers
• • Cybersecurity industry experience
• • Channel-first GTM experience
• • Distributor marketing (Pax8, TD SYNNEX, Ingram Micro, Sherweb, etc.)
• • Event sponsorship management
• • Omni-channel social media marketing experience