Customer Advocacy Manager

Outreach is an agentic AI platform for revenue teams. The company is seeking a Customer Advocacy Manager to lead its customer advocacy and reference program, manage daily operations, develop customer stories and advocacy assets, and partner with sales, marketing, customer success, and product teams to amplify customer impact.

Responsibilities:

• Run Daily Advocacy Operations: Own the day-to-day operations of the advocacy and reference program, including intake, prioritization, approvals, scheduling, and fulfillment
• Maintain the System of Record: Keep customer profiles, permissions, and engagement history accurate and current within the reference management system
• Produce Customer Stories: Work directly with customers to capture their success stories and translate them into compelling assets, including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements
• Curate the Asset Library: Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success
• Support Sales and Customer Success: Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support
• Measure and Report on Impact: Track advocacy activity and support measurement of the program's impact on sales acceleration, customer engagement, and brand awareness
• Strengthen the Program: Proactively identify and solve challenges in advocate recruitment, program participation, and content development

Requirements:

• 5+ years of experience in customer marketing, advocacy, or references within a B2B technology environment
• Proven experience supporting sales reference and customer advocacy programs
• Background in B2B customer marketing, advocacy, or reference programs
• Exceptional written, verbal, high attention to detail and strong presentation skills
• Build strong relationships with internal and external stakeholders to align advocacy programs with business priorities and drive measurable impact
• Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline
• Customer-first mindset with the ability to understand customer goals, pain points, and sentiment
• Demonstrated curiosity about AI and emerging technologies, with a track record of using them to streamline program operations and free up time for higher-value customer relationships
• Tech savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact