Growth Product Manager New Channels

Xe is a global leader in international money transfer and currency services, helping businesses and individuals move money across borders. The Growth Product Manager, New Channels will identify and build owned customer acquisition channels, manage the referral program, develop engagement and conversion products, run channel experiments, and transition proven channels to Marketing.

Responsibilities:

• New channels, not new spend. Identify, build and prove routes to customers that we own rather than pay for, including ones that need a product built rather than a budget spent
• The referral program. Own it end to end — incentive design, tracking, payout, and the abuse controls that decide whether a program survives contact with reality
• Reasons to come back. Build products that earn a repeat visit and a way to stay in touch
• Conversion into what we already sell. An engaged user is not the finish line. Own the path from engagement to a first transaction on an existing Xe product
• A test budget, used as a test budget. You will have spend available to establish whether a channel is real. It is an experiment cost, not a media budget
• The handover. A channel leaves Growth once it is predictable, repeatable and documented. Marketing runs it from there. Own the transfer and the evidence behind it

Requirements:

• You have built an acquisition channel from nothing to material volume, and you can show the numbers
• You think in loops and can model one — inputs, conversion at each step, cycle time, and what breaks it at scale
• You have designed incentives and dealt with the abuse that follows them
• You have built engagement or identity-capture products, and you know the difference between a signup form and a reason to sign up
• You are comfortable that most channels you test will not work, and disciplined about stopping them
• You can work alongside Marketing and regional revenue leaders without needing to own their budgets