Product Marketing Manager

Instinct Science provides veterinary practice software, clinical and pharmaceutical decision support, educational resources, and AI-powered tools for veterinary professionals. The Product Marketing Manager will drive product adoption, engagement, and retention by developing positioning, leading go-to-market initiatives, and creating consistent customer-facing messaging. The role partners with Product, Sales, Customer Success, and Marketing to launch products successfully and strengthen market positioning.

Responsibilities:

• Own go-to-market end to end for new products, features, and segment expansions: strategy, messaging, and execution across marketing, sales, and partner channels
• Run point across Product, Sales, Demand Generation, and Customer Success teams aligning priorities behind shared outcomes
• Play a leadership role in setting priorities across a wide portfolio, and getting all functional teams aligned with product marketing and go-to-market priorities to maximize business outcomes
• Own internal launch readiness, from the operational details needed to execute effectively and on time, to the enablement customer-facing teams need to be successful
• Craft compelling, benefit-driven messaging that communicates product and feature value and aligns with our brand voice
• Analyze competitor positioning and product offerings to inform our strategic differentiation and identify opportunities and threats
• Stay close to veterinary teams through customer conversations, product feedback, and win/loss research, and bring what you learn back to Product and Marketing
• Equip the sales team with tools, training, and sales enablement materials, including battle cards, product guides, and competitive analysis
• Host regular training sessions and webinars to keep Customer Success, Sales, and our Customers informed about product updates
• Scale how product marketing operates as the portfolio grows, building the frameworks and standards for repeatable processes for a high-growth company
• Analyze the performance and impact of product marketing initiatives, testing new approaches and letting the results shape what comes next

Requirements:

• 3+ years of Product Marketing Management experience in an entrepreneurial, early-stage start-up or growth-stage environment, ideally in SaaS/Cloud software
• Ability to work autonomously and collaboratively, with a "roll up the sleeves" attitude
• Customer-first mindset, focused on empathizing with customers' problems and aligning the team around their use cases
• Working familiarity with AI, whether through marketing an AI-based product or through hands-on daily use
• Creative problem solving skills, ability to work with ambiguity, and manage multiple problem areas in parallel
• Focus on outcomes over outputs, setting meaningful goals for your team aligned with company objectives
• Exceptional written and interpersonal communication skills. You focus on the “why” and share the right level of context whether you're talking to your engineering team, a customer, or an executive
• This is a fully remote role