Marketing Manager IV

Net2Source is a global workforce solutions company connecting talent with employment opportunities. The Growth Marketing Manager will accelerate product-led growth for Forma by optimizing the customer funnel, running structured experiments, and using AI-powered tools to improve personalization and operational efficiency. The role partners cross-functionally to strengthen the Product Qualified Lead motion and drive activation, expansion, retention, and monetization.

Responsibilities:

• Define and optimize the Forma growth funnel — from acquisition and activation through expansion, cross-sell, and upgrade
• Design and execute rapid experimentation programs across onboarding, in-product messaging, lifecycle communications, and eCommerce touchpoints
• Translate product usage data and behavioral signals into prioritized growth hypotheses and test plans
• Partner with Product and Analytics teams to identify high-intent engagement signals and strengthen the Product Qualified Lead (PQL) motion
• Analyze experiment results and funnel performance to generate actionable insights and inform investment decisions
• Support development of targeted messaging and lifecycle content aligned to customer stage, usage behavior, and expansion opportunities
• Partner with Analytics to build dashboards and reporting frameworks that track activation, conversion, expansion, retention, and monetization impact
• Quantify opportunity size and expected business impact to prioritize initiatives effectively
• Leverage AI-powered tools and workflows where applicable to improve experimentation velocity, personalization, and operational efficiency
• Manage cross-functional growth initiatives end-to-end, ensuring alignment, accountability, and timely delivery

Requirements:

• 1. Growth Experimentation & Funnel Optimization Experience
• 1. Product-Led Growth (PLG) and Customer Lifecycle Ownership
• 1. Strong Analytical Skills + Cross-Functional Influence
• cover EST-PST
• A track record of running structured experimentation programs (A/B, multivariate, rapid-test frameworks) with real hypotheses, metrics, and outcomes you can speak to concretely
• Growth marketing experience where you owned funnel outcomes — not demand generation, campaign management, or top-of-funnel lead volume as the primary measure of success
• Strong analytical instincts and fluency using behavioral and performance data to make decisions
• Demonstrated ability to work cross-functionally with Product, Analytics, and engineering partners, and to make progress without formal authority over them
• Working fluency with product-led growth (PLG) principles and lifecycle strategy
• Hands-on comfort using AI tools to accelerate analysis, content, and workflow
• Strong project management and clear communication
• Experience driving growth in construction tech, AECO, or other complex B2B SaaS verticals
• Familiarity with a Product Qualified Lead (PQL) motion
• Hands-on experience with product analytics and experimentation platforms
• Experience with marketing automation, segmentation, and personalization
• Background in B2B SaaS, digital commerce, or subscription models