Founding Growth Marketer

Base360.ai is building an AI-powered operating system for short-term rental businesses. The Founding Growth Marketer will build the company’s growth engine, generate qualified leads and demo bookings, run rapid marketing experiments, optimize funnels, and work directly with the founder on positioning and messaging.

Responsibilities:

• Own a growth channel end to end — or run across several. Set the strategy, launch campaigns, and take responsibility for results
• Generate qualified leads and drive demo bookings. Build campaigns that reach short-term rental operators through paid ads, SEO, outbound, referrals, and industry partnerships
• Understand our customers. Learn how property managers operate, what slows them down, and what makes them switch software
• Run experiments fast. Test hooks, audiences, funnels, and offers; stop what doesn't work and scale what does
• Use AI wherever it gives you an edge. Apply it to research, copy, targeting, content production, and automation
• Build funnels and landing pages that convert. Improve each step from first impression to demo booking and paying customer
• Work closely with the founder on positioning and messaging. Turn product capabilities into clear reasons for operators to choose Base360
• Track performance. Measure lead quality, conversion rates, acquisition costs, and pipeline contribution — and explain what's working and why

Requirements:

• • You're a fast learner. You may specialise in one growth channel or work across many, but you pick up new skills quickly and enjoy figuring things out
• • You're hungry to get great at growth. You don't need to know everything yet, but you're determined to become one of the best
• • You're AI-savvy. You use modern tools to test ideas, automate repetitive work, and move faster
• • You're resourceful and self-directed. You take a goal and figure out how to achieve it without waiting for detailed instructions
• • You're analytical. You're comfortable with data, attribution, and turning insight into action
• • You care about commercial results. You measure success through qualified demand and customers, not just impressions and clicks
• • Bonus: Hands-on experience with paid ads, SEO, outbound, content, lifecycle marketing, or partnerships
• • Bonus: Experience in B2B SaaS, short-term rentals, hospitality technology, or marketing to property managers