Manager, Product Marketing

Levanta is a creator affiliate platform for modern e-commerce that connects brands, creators, publishers, and marketplaces through creator discovery, partnership management, payments, and performance measurement. The Manager, Product Marketing will develop messaging and content, build sales enablement programs, support product launches, gather customer insights, and coordinate cross-functionally to strengthen Levanta’s go-to-market efforts.

Responsibilities:

• Turn the team's positioning and messaging frameworks into finished assets, including product copy, web pages, one-pagers, case studies, and sales narratives, each mapped to a specific audience, funnel stage, and channel (Amazon vs. non-Amazon)
• Build and maintain enablement materials such as battlecards, objection-handling guides, discovery guides, and demo narratives. Support training and certification so sellers pitch consistently and confidently, especially as we build out GTM motions beyond Amazon
• Develop and maintain competitor teardowns and battlecards for our main competitors in the creator, influencer, and affiliate marketing space. Keep the CI repository current, and regularly capture and distribute insights surfaced by field-facing teams
• Partner with the Director of Product Marketing and the Product team on launch planning and coordination, GTM readiness, and internal and external launch communications
• Help run structured customer and prospect interviews, synthesize themes, and feed insights back into messaging, personas, and roadmap conversations
• Use AI tools to accelerate research synthesis, content generation, and ongoing maintenance of enablement content, freeing up time for higher-judgment work like positioning and stakeholder alignment. We expect AI to multiply this role's output quality, not replace judgment, so you should be comfortable reviewing, evaluating, and refining AI-generated output to a high bar
• Work across Product, Sales, Partnerships, Customer Success, and Marketing to keep messaging and enablement materials current, findable, and actually adopted, not just published

Requirements:

• 3+ years of experience in product marketing, or a closely adjacent function (content marketing, sales enablement, growth marketing), with exposure to positioning, messaging, or GTM content
• Strong writing and storytelling skills. You can turn a technical or nuanced idea into clear, persuasive language for a specific audience
• Comfortable with ambiguity and speed. Given a rough direction, you ask smart clarifying questions, come back with a recommendation, and produce a strong first draft without needing every detail spelled out
• Genuinely curious about customers and the market. You want to sit in on sales and customer calls and learn how the business actually works
• AI-forward working style. You already use AI tools to speed up research, drafting, and content maintenance, and you're eager to build that muscle further, while holding a high bar for quality and accuracy when reviewing and refining AI output
• Organized and detail-oriented. You can manage several concurrent projects and initiatives without dropping the ball
• Comfortable in a small, fast-moving team where you'll wear multiple hats and priorities can shift
• Must have a permanent address in one of our hub states: California, Florida, New York, Ohio, Utah, Texas, Michigan, Washington, Colorado, Massachusetts, North Carolina, Pennsylvania, or DC
• Experience building scalable, repeatable launch frameworks and formalizing product marketing operations is a plus