Senior Growth Marketing Specialist

Spring Venture Group is a leader in Medicare health insurance distribution that helps people find the right insurance coverage. The Senior Growth Marketing Specialist will own testing, optimization, and user experience frameworks across digital properties and landing pages to increase qualified leads, reduce acquisition costs, and improve conversions. The role partners with paid media, SEO, UX, and development teams while using experimentation, analytics, and generative AI to drive performance.

Responsibilities:

• • Own the Experimentation Roadmap: Lead the end-to-end optimization strategy, from forming data-backed hypotheses to prioritization, variant asset definition, and post-test analysis
• • Ad-to-Page Alignment: Partner closely with the Paid Media team to optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements
• • SEO Harmony: Ensure all conversion-focused landing pages maintain organic search best practices, protecting keyword rankings, metadata, and site structure
• • Execute A/B & Multivariate Testing: Use enterprise testing suites (such as Optimizely or VWO) to design, configure, and execute split tests on our web funnels, ensuring rigorous QA and statistical validity
• • WordPress Landing Page Management: Navigate and make minor content, copy, or logic iterations on landing pages within WordPress using the Breakdance Builder. Partner closely with our Web Developers, who will handle core development, advanced technical implementations, and tracking script integrations
• • Analyze User Behavior & Funnels: Leverage GA4 (Google Analytics 4) and user behavior tools (Hotjar) to deeply understand user drop-offs, form friction, and navigate complex paths to conversion. Acting as the internal expert, you will map custom events and triggers to validate test metrics cleanly
• • Drive Multi-Channel Conversions: Optimize distinct user pathways, focusing heavily on generating high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions
• • Cross-Functional Collaboration: Partner closely with Paid Media, SEO, UX/UI Designers, and Web Developers to turn creative test concepts into seamless digital experiences
• • Build the ROI Data Story: Translate complex test metrics into clear, actionable business insights. Build performance dashboards to regularly report conversion lifts and acquisition cost savings to marketing leadership
• • Leverage AI as a Performance Multiplier: Proactively utilize generative AI tools to rapidly brainstorm high-converting copy variations, accelerate landing page wireframing, and analyze complex qualitative user feedback trends at scale
• Operating in alignment with policies and standards
• Reporting Security Incidents
• Completing assigned training
• Protecting assigned organizational assets

Requirements:

• 4+ years of dedicated experience in CRO, web optimization, or growth marketing with a proven track record of moving conversion needles and managing testing roadmaps
• A strong baseline understanding of paid acquisition channels (Meta Ads, Google Ads) and an acute awareness of how user intent shifts based on the traffic source
• Familiarity with on-page SEO principles, including proper header tags, content hierarchy, and the delicate balance between copy length and conversion-focused layouts
• Baseline understanding of navigating and reviewing landing pages inside WordPress using a modern block/visual framework—ideally Breakdance Builder (or similar tools). An awareness of how tracking scripts and element styling impact PageSpeed scores
• Expert-level knowledge of GA4 and Google Tag Manager (GTM). Ability to set up custom events and triggers to validate test metrics cleanly
• Deep hands-on experience using enterprise testing suites (preferably Optimizely, though VWO or other platforms are acceptable)
• Baseline understanding of user experience (UX) principles
• A basic understanding of HTML/CSS to effectively collaborate with our developers or make minor style adjustments is a huge plus
• An AI-native marketer who views emerging technology as an essential efficiency driver. You know how to prompt effectively to generate persuasive, compliant messaging variants and use AI tools to find operational shortcuts in the testing lifecycle without sacrificing human strategy
• Experience in lead-generation environments (Healthcare, Insurance, FinTech, or highly regulated spaces) is strongly preferred