Content Marketing Manager - Resume Building

DPD Framework is developing a Persona-Based Cognitive Alignment Platform for Teams to improve communication, collaboration, and execution. The Volunteer Content Marketing Manager will develop content strategies, create and coordinate marketing assets, manage campaigns across channels, measure performance, and explore AI-assisted marketing workflows.

Responsibilities:

• Develop weekly and monthly content themes around the DPD Framework, Dreamer, Planner, and Doer Personas, Cognitive Alignment, leadership, teamwork, meetings, AI agents, and the future of work
• Build and maintain 30, 60, and 90-day content plans and campaign sprints
• Translate marketing objectives into specific content ideas, creative briefs, campaigns, and deliverables
• Identify target audiences and develop messaging that connects DPD’s ideas to their needs and challenges
• Help establish content pillars, campaign narratives, calls to action, and publishing priorities
• Ensure that content supports DPD’s broader awareness, engagement, lead-generation, and revenue objectives
• Develop social stills, LinkedIn carousels, infographics, article graphics, presentation visuals, and promotional materials
• Write or refine headlines, captions, campaign copy, scripts, calls to action, and supporting content
• Use Canva, Adobe Express, Figma, AI image-generation platforms, or similar tools to create polished marketing assets
• Convert complex DPD concepts into clear, accessible, and visually compelling content
• Repurpose one central idea across multiple formats and channels
• Help develop concepts and storyboards for short-form videos and other multimedia content
• Maintain visual and messaging consistency across DPD campaigns
• Manage the content calendar from initial concept through production, review, approval, publication, and measurement
• Coordinate with writers, researchers, designers, video editors, social engagement contributors, and DPD leadership
• Create clear briefs that define the audience, objective, message, format, call to action, owner, and deadline
• Establish practical workflows, templates, quality standards, and approval processes
• Track priorities, deliverables, dependencies, and publishing deadlines
• Help the team maintain a consistent and sustainable publishing rhythm
• Adapt content for platforms such as LinkedIn, Instagram, TikTok, YouTube, email, and the DPD website
• Recommend the appropriate format, timing, and message for each platform
• Support organic audience growth and meaningful community engagement
• Identify opportunities to extend the life and reach of high-performing content
• Help connect content campaigns to DPD surveys, reports, webinars, workshops, and team engagements
• Monitor content performance using relevant measures such as reach, engagement, saves, shares, click-through rates, follower growth, inquiries, and conversions
• Identify which messages, formats, topics, and channels perform most effectively
• Recommend practical improvements based on audience response and campaign data
• Test headlines, formats, creative approaches, calls to action, and publishing strategies
• Prepare concise campaign-performance summaries and recommendations
• Explore how emerging AI tools can improve content research, ideation, writing, design, repurposing, production, and analysis
• Help develop responsible and repeatable AI-assisted content workflows
• Maintain human judgment, brand integrity, factual accuracy, and quality control throughout the creative process
• Document useful tools, prompts, templates, and lessons for future contributors

Requirements:

• Experience or education in content marketing, communications, journalism, graphic design, branding, social media, digital marketing, or a related field
• The ability to connect content strategy with practical execution
• Strong writing, editing, storytelling, and organizational skills
• Experience creating social stills, carousels, infographics, presentations, or other visual marketing assets
• Familiarity with Canva, Adobe Creative Suite, Figma, or similar design tools
• Interest in AI-assisted content development and emerging marketing technologies
• Experience managing content calendars, campaigns, projects, or cross-functional contributors
• The ability to translate abstract or research-based ideas into clear audience-friendly language
• Comfort working independently in a remote, asynchronous environment
• Curiosity about cognitive science, leadership, teamwork, workplace behavior, technology, or the future of work
• A portfolio, writing samples, campaign examples, or personal projects demonstrating relevant ability
• This role will benefit from someone who can:

• Dream compelling campaigns and creative possibilities

• Plan the messaging, calendar, workflow, owners, and deliverables
• Do the work required to move content from concept to publication
• Assess what is working and improve what happens next
• We are particularly interested in candidates who can shift between strategy and execution rather than remaining exclusively in one mode
• We are looking for people who can contribute ideas confidently, receive feedback constructively, honor their commitments, and collaborate respectfully with people who may think and work differently