Marketing Operations Manager

Celigo is an intelligent integration and automation platform that helps businesses connect, automate, and optimize processes. The Marketing Operations Manager will execute demand generation operations, own webinar and demo conversion programs, maintain lead routing and lifecycle processes, execute campaigns, and build reporting for marketing and sales stakeholders.

Responsibilities:

• Build and manage webinars end-to-end, registration pages, forms, reminder and follow-up emails, on-the-day production support, and post-event lead processing
• Own the webinar build calendar and hold the timeline with content, demand generation, and speakers
• Process registrant and attendee lists with correct source attribution, campaign membership, and engagement stamping
• Report registration, attendance, and downstream pipeline for every webinar
• Own the demo request path end to end - forms, landing pages, confirmation, and scheduling flows
• Be accountable for demo request conversion rate; run A/B tests on forms, CTAs, and follow-up cadences and act on the results
• Work with SDRs on speed to lead; find and fix drop-off, failed submissions, and broken handoffs
• Keep demo routing, notifications, and response SLAs working as intended
• Build and maintain lead routing rules in HubSpot and LeanData, assignment, round robin, and territory logic
• Maintain lead scoring, lifecycle stages, and MQL handoff logic, and QA them on a regular cadence
• Troubleshoot routing misfires, HubSpot–Salesforce sync errors, and duplicate records
• Document routing logic and keep runbooks current so the team isn't dependent on one person
• Build the emails, forms, landing pages, lists, and workflows that campaigns run on
• Run list uploads, imports, and enrichment with correct formatting, deduplication, and privacy compliance (GDPR, CCPA)
• Keep the database clean, dedupe, normalize values, and fix field mapping issues
• QA every campaign before it goes live (and after)
• Build and maintain campaign, webinar, and funnel conversion dashboards
• Pull ad hoc reporting for marketing and sales stakeholders
• Flag anomalies in volumes, conversion rates, and routing before someone else notices them

Requirements:

• • A hands-on builder who is comfortable working inside marketing automation tools daily, not just directing the work
• • Strong attention to detail and a QA mindset, you check your own work before it ships
• • Able to juggle multiple concurrent campaigns and hard deadlines without dropping detail
• • A curious troubleshooter who follows a broken lead all the way to the root cause
• • Clear communicator who documents what they build
• • 3–5 years in marketing operations, demand generation operations, or campaign operations
• • Experience in B2B SaaS or enterprise technology environments preferred
• • Hands-on HubSpot experience required, workflows, forms, lists, landing pages, and email builds
• • Working knowledge of Salesforce and the HubSpot–Salesforce sync
• • Experience running a webinar program on a dedicated platform (Sequel, Goldcast, Zoom Webinars or Similar)
• • HubSpot Marketing Software certification
• • Experience with lead routing tools
• • Familiarity with data enrichment tools (ZoomInfo, Clay) and reporting tools
• • Strong Excel or Google Sheets skills for list preparation and analysis