Senior/Principal Upstream Product Marketing Manager

BrioHealth Solutions is a med-tech company developing patient-centric heart failure therapies, including the BrioVAD Left Ventricular Assist System. The Senior/Principal Upstream Product Marketing Manager will own upstream product strategy, translating clinical, market, and customer insights into product requirements, business cases, roadmaps, and development priorities. The role partners across clinical, R&D, regulatory, and commercial functions while engaging clinicians and other healthcare stakeholders.

Responsibilities:

• Lead structured Voice of Customer (VOC) efforts across heart failure cardiologists, cardiac surgeons, VAD coordinators, and other key stakeholders to inform product strategy and development priorities
• Identify unmet needs, workflow gaps, treatment barriers, and adoption challenges across the heart failure care continuum
• Translate clinical and market insights into clear problem statements, product requirements, and development priorities
• Develop and maintain a deep understanding of the competitive landscape, clinical practices, reimbursement dynamics, and evolving treatment guidelines
• Lead primary market research efforts including focus groups, advisory boards, surveys, customer interviews, and KOL engagements to validate product concepts and identify unmet needs
• Define product requirements, target product profiles, and value propositions based on customer, clinical, and market insights
• Develop and maintain product roadmaps that prioritize features, capabilities, and development timing based on market needs, customer feedback, and business objectives
• Act as the marketing lead on cross-functional product development teams, representing the voice of the customer in product decisions
• Ensure alignment across clinical value, technical feasibility, regulatory requirements, and commercial opportunity to support product development decisions
• Define and execute non-product strategies, including clinical evidence generation, digital health initiatives, service models, and patient support programs, to strengthen the broader product ecosystem and support adoption
• Develop robust business cases that quantify market opportunity, adoption dynamics, competitive positioning, reimbursement considerations, and financial impact
• Present product concepts, market opportunities, and strategic recommendations to senior leadership to support prioritization and portfolio investment decisions
• Support long-range pipeline planning and portfolio strategy by identifying new product, indication, and adjacent market opportunities
• Monitor market feedback, product performance, and competitive activity to identify opportunities for future product enhancements, lifecycle management, and portfolio expansion
• Build and manage relationships with key opinion leaders (KOLs), clinicians, researchers, and healthcare stakeholders to generate insights and inform product strategy
• Partner with Clinical, Regulatory, and Medical Affairs teams to support advisory boards, investigator meetings, clinical evidence generation, and market development initiatives
• Represent BrioHealth externally at conferences, customer meetings, and industry events to gather market insights and strengthen brand awareness
• Serve as a credible clinical and market expert internally, helping cross-functional teams understand customer needs, market trends, and competitive dynamics

Requirements:

• 7+ years of experience in upstream marketing, product management, or strategic marketing within the medical device industry
• Demonstrated experience owning or significantly influencing product definition from concept through development
• Strong experience with Voice of Customer (VOC), market segmentation, business case development, and product roadmap creation
• Proven ability to translate clinical and market insights into product requirements and development decisions
• Experience working cross-functionally with R&D, Clinical, Regulatory, Quality, and Commercial teams in a product development environment
• Strong communication, presentation, and stakeholder management skills
• Ability to operate effectively in ambiguous, fast-paced, pre-commercial environments and influence without direct authority
• Bachelor's degree required
• Ability and willingness to travel up to 50% based on business needs
• Experience in cardiovascular, heart failure, implantable devices, or other Class III medical device environments strongly preferred
• advanced degree in business, marketing, engineering, life sciences, or a related field preferred