Digital Product Designer, Web - A&F Co.

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer serving customers through digital and in-store experiences. The Digital Product Designer will own end-to-end design for web commerce initiatives, partnering with cross-functional teams to create intuitive, scalable, accessible experiences and improve design quality through research, analytics, experimentation, and emerging AI-powered tools.

Responsibilities:

• Own the end-to-end design process for web initiatives, from discovery and ideation through delivery and optimization
• Partner with Product, Engineering, Research, and Analytics to identify opportunities, define solutions, and measure outcomes
• Design intuitive, responsive experiences across the digital commerce journey, including browse, search, product evaluation, and purchase experiences
• Apply qualitative and quantitative insights, including research, usability testing, analytics, and experimentation, to inform design decisions
• Create user flows, wireframes, prototypes, high-fidelity designs, and detailed specifications with exceptional attention to detail, ensuring solutions are thoroughly considered, well documented, and implementation ready
• Contribute to and evolve the Design System to drive consistency, scalability, accessibility, and efficiency across experiences
• Collaborate with Brand, Marketing, Content, and Merchandising partners to translate brand vision into engaging and scalable digital experiences
• Partner closely with engineering throughout development, providing clear handoffs, rigorous design QA, implementation support, and user acceptance testing (UAT) to ensure designs are translated accurately and delivered with a high level of quality
• Participate in design reviews, critiques, and agile ceremonies, helping drive quality, collaboration, and continuous improvement
• Leverage emerging technologies, including AI-powered tools and workflows, to improve design quality, speed, and effectiveness

Requirements:

• • Bachelor's Degree or equivalent experience
• • Minimum 5 years of experience in digital product design, UX/UI, or a related field
• • A portfolio demonstrating end-to-end experience designing and shipping customer-facing digital products
• • Strong visual, UX, and interaction design skills with a customer-centered approach to problem solving
• • Expert proficiency in Figma, including prototyping, design systems, and developer handoff workflows
• • Exceptional attention to detail, with a sharp eye for visual accuracy, interaction quality, and implementation fidelity throughout the design, QA, and delivery process
• • Experience creating design artifacts such as user flows, wireframes, prototypes, and design systems
• • Strong understanding of responsive web design, accessibility standards, and modern digital commerce experiences
• • Ability to use qualitative and quantitative data to inform and validate design solutions
• • Excellent communication, storytelling, collaboration, and stakeholder management skills
• • Experience working in agile environments and cross-functional product teams
• • Ability to balance innovation with execution, leveraging established patterns and frameworks when appropriate
• • Curiosity and enthusiasm for leveraging AI throughout the design process
• • Ability to work effectively in an iterative environment that values feedback, collaboration, and continuous learning
• • Experience designing eCommerce, retail, or consumer-facing digital experiences
• • Experience designing across complex customer journeys, including navigation, browse, search, product evaluation, checkout, fulfillment, and account experiences
• • Familiarity with content authoring platforms and content-driven digital experiences
• • Experience working with Design Systems at scale