Email & Lifecycle Marketing Manager, Noteworthy Scents

PROVEN Skincare, through its Noteworthy Scents brand, uses artificial intelligence to create personalized skincare and fragrance experiences. The Email & Lifecycle Marketing Manager will own Noteworthy's email and SMS strategy, lifecycle architecture, segmentation, testing, reporting, and hands-on execution to convert Discovery Kit samplers into loyal, repeat customers.

Responsibilities:

• Email and SMS strategy, roadmap, and calendar for Noteworthy — from planning through execution
• Lifecycle architecture, including the Discovery Kit post-purchase journey, quiz email capture optimization, full-size conversion flow for samplers, and win-back/reactivation
• Segmentation strategy, list health, and deliverability as a system, not a maintenance task
• Performance reporting and forecasting: open rates, click rates, revenue per email, subscriber growth, and the story behind the numbers
• Platform strategy and management in Klaviyo (email) and Attentive (SMS), including testing roadmap and tooling decisions
• Close partnership with the NW E-comm Lead on commercial targets and the promotional calendar, and with the Senior Director of Brand Marketing on how CRM supports broader brand strategy
• Hands-on execution. This is a build-and-strategize role, not strategy-only

Requirements:

• 4 to 7 years of CRM or lifecycle marketing experience in a DTC or e-commerce environment (beauty experience a plus), with demonstrated ownership of strategy, not just execution
• Deep, hands-on Klaviyo and Attentive expertise. You can build flows, set up segments, and analyze performance
• A track record of building and scaling post-purchase and replenishment programs, ideally from the ground up
• Strong strategic and analytical instincts — comfortable setting a testing roadmap, forecasting impact, and making the case for where to invest
• Excellent copywriting instincts and the ability to develop and protect a brand's voice across channels
• Comfortable operating with autonomy and partnering directly with senior leadership across Brand and E-comm
• A builder's mindset: detail-oriented, proactive, and energized by owning outcomes, not just tasks
• Curious about fragrance or the discovery model is a plus, but not required