Industry Marketing Manager (IMM)

Evention is a hospitality-focused company addressing financial complexity and trust issues that occur after checkout across payment, payroll, reporting, and financial operations. The Industry Marketing Manager will partner with the CMO and leadership to activate Evention’s market narrative through industry campaigns, events, thought leadership, benchmark initiatives, and strategic programs while aligning marketing with commercial goals. The role also emphasizes AI-forward execution, customer insight, category building, and pipeline generation.

Responsibilities:

• Partner with the CMO and Leadership to activate Evention’s strategic narrative across hospitality and adjacent industries
• Translate company messaging into industry campaigns, event themes, customer initiatives, and market programs
• Help refine how concepts like “Trust After Checkout” resonate in real-world commercial conversations
• Ensure Evention consistently connects complex financial operations to business outcomes like margin protection, payroll confidence, compliance, operational efficiency, and brand trust
• Support category-building initiatives that strengthen Evention’s position as the Financial Trust Layer for hospitality
• Stay closely connected to customers, prospects, sales conversations, and market trends to continuously improve how Evention shows up in the market
• Gather feedback from frontline teams and customer interactions to identify where messaging resonates, where confusion exists, and where opportunities emerge
• Partner with commercial leadership to support pipeline-generating campaigns, strategic initiatives, and GTM execution
• Help strengthen Evention’s credibility with enterprise operators, finance leaders, ownership groups, and hospitality decision-makers
• Support Evention’s strategic presence across events such as HITEC and HOSPACE, hospitality associations such as HFTP, webinars, benchmark initiatives, and executive thought leadership programs
• Help identify market opportunities, partnerships, speaking engagements, and industry programs that align to Evention’s growth strategy
• Coordinate research, benchmark, and market insight initiatives that strengthen Evention’s authority around post-checkout financial operations and financial trust
• Contribute to content, panels, webinars, and event programming that help shape how the industry thinks about financial accuracy after checkout
• Leverage AI tools and emerging technologies to accelerate execution, improve research quality, streamline workflows, and uncover market insights
• Explore new ways to improve marketing speed, personalization, GTM effectiveness, and market visibility using AI
• Build scalable workflows that help a lean team operate with the speed and output of a much larger organization
• Help push the organization forward in how AI is applied across modern B2B marketing and customer engagement

Requirements:

• 7+ years in hospitality SaaS industry in industry marketing, demand generation or GTM focused role required
• Strong ability to simplify complex concepts into clear, commercially relevant messaging
• Experience supporting pipeline-oriented marketing programs and industry campaigns
• Comfortable operating in fast-moving environments with evolving priorities
• Strong communication, writing, and presentation skills
• Naturally curious about customer pain points, industry dynamics, and market trends
• Comfortable working cross-functionally across marketing, sales, product, and customer teams, while also confident to present new ideas to leadership
• High level of ownership and bias toward execution while also being a team player
• Interest in AI tools, emerging technologies, and modern GTM workflows
• Applicant must be eligible to work in the USA without sponsorship
• We also welcome fully remote candidates located in MI, FL, NC, or MA
• Experience working at a PE or VC backed company preferred
• Hybrid preferred