Product Marketing Manager

Arcadia is an AI-powered energy intelligence platform for businesses, providing utility bill management, energy procurement advisory, and sustainability reporting solutions. The Product Marketing Manager will support the go-to-market lifecycle by developing buyer personas, positioning, packaging, sales enablement, competitive insights, and product launch strategies while collaborating across commercial, finance, product, sales, and customer success teams.

Responsibilities:

• Define and maintain buyer personas and customer segmentation frameworks to guide messaging, targeting, and campaign strategy
• Work with our customers, the commercial team, and the product team to develop messaging, positioning, packaging, and GTM strategy for Arcadia’s products
• Support product launches, ensuring we are communicating with and enabling GTM at each appropriate stage of the product life cycle
• Gather or conduct market and competitive research to understand what customers want and how to position against alternatives
• Own product and commercial enablement for our GTM teams, including sales playbooks, battlecards, and training
• Partner with marketing and demand generation efforts to help communicate the features and value of our products
• Turn learnings from the market, customers, and MVP delivery into clear requirements that inform our product roadmap
• You will be hands-on in uncovering insights from analytics, win/loss data, user research, and use cases that come from cross-functional partners in Sales, Engineering, Customer Success, and Operations
• You will balance and champion the needs of the diverse set of users who interact with Arcadia products: enterprise businesses, software companies, technology & integration partners, and internal Arcadia employees

Requirements:

• AI fluency and intellectual curiosity — a track record of experimenting with and adopting AI marketing tools to improve efficiency and impact
• Experience in the energy industry OR enterprise SaaS platforms
• 5+ years experience as a Product Marketer in a technology-driven environment, preferably within the energy + SaaS industry, or equivalent work experience such as consulting, business operations, or strategy
• Demonstrated experience aligning and influencing cross-functional teams and diverse stakeholders
• Proven ability to break down complex problems into incremental product solutions
• Strong organizational and project management skills, and a proactive communication style
• A growth mindset, comfort with ambiguity and ability to manage multiple competing priorities autonomously
• Demonstrated success in taking complex, data-driven software products in the energy industry to market
• Exceptional analytical and problem-solving skills, with a data-driven approach to decision-making
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across teams and stakeholders
• Strong project management skills, with the ability to prioritize, multitask, and deliver results in a fast-paced, dynamic environment
• Experience with B2B marketing automation and analytics tools (e.g., Salesforce, Pardot, HubSpot, Marketo)
• Proven track record in creating high-impact B2B marketing assets (e.g., white papers, case studies, thought leadership content)
• Direct experience with enterprise energy management, sustainability/ESG reporting, fintech, or utility billing
• Experience scaling product marketing processes and GTM frameworks in a high-growth environment