Visual Designer (Digital Marketing Manager) Job Details | Optimizely

Optimizely is a marketing technology company providing AI-powered content creation, CMS, and experimentation solutions for modern marketers. The Visual Designer will shape and evolve Optimizely.com by creating scalable, user-centered web experiences, expanding the design system, and building reusable components. The role partners with marketing, content, product marketing, UX, and development teams to support brand and business goals.

Responsibilities:

• Own the visual design of Optimizely.com, ensuring a polished, consistent, and engaging experience across the site
• Maintain, evolve, and expand the Optimizely web design system, creating reusable patterns and components that scale across teams
• Audit existing pages to identify opportunities to improve visual consistency, usability, accessibility, and brand adherence
• Design and build reusable website components in Optimizely Visual Builder, enabling marketers to create high-quality pages efficiently
• Create page layouts and landing pages that balance aesthetics, usability, performance, and conversion goals
• Partner with developers to ensure designs are implemented accurately and efficiently
• Collaborate with content strategists, campaign managers, and product marketers to translate business objectives into compelling digital experiences
• Ensure designs meet accessibility (WCAG) and responsive design best practices
• Contribute to ongoing optimization by incorporating user feedback, analytics, and A/B testing insights into future designs
• Help establish and document web design standards, guidelines, and best practices

Requirements:

• 3+ years of experience in web, visual, or digital design
• Strong portfolio demonstrating modern web design, landing pages, and component-based design systems
• Proficiency in Figma and collaborative design workflows
• Experience working within and expanding design systems
• Strong understanding of responsive design, accessibility standards, and UX best practices
• Experience collaborating with cross-functional teams, including developers and marketers
• Strong attention to detail with the ability to balance creativity and consistency
• Bachelor's degree in Graphic Design, Visual Communication, Interaction Design, or a related field (or equivalent hands-on experience)
• Experience creating marketing graphics, campaign assets, and illustrative graphics
• Experience designing product visuals, diagrams, or feature illustrations
• Motion graphics or animation experience (After Effects, Lottie, Rive, or similar)
• Familiarity with Optimizely CMS and Visual Builder, or other enterprise CMS platforms
• Understanding of HTML/CSS and how designs translate into front-end development
• Experience supporting experimentation and conversion rate optimization initiatives