Marketing Financial Manager

Twilio delivers communications solutions that help businesses and developers create personalized customer experiences. The Marketing Financial Manager will drive operational budget management, financial forecasting, and strategic decision support across the global Marketing organization. The role owns budget pacing, financial modeling, ROI analysis, and modernization of forecasting workflows through automation and data analytics.

Responsibilities:

• Manage Marketing’s total OPEX budget, taking end-to-end ownership of headcount/payroll modeling and detailed PO-level program spend tracking across 10 distinct Marketing functions
• Drive strategic financial planning, monthly and quarterly forecasting, and long-term financial modeling across the entire Marketing organization
• Lead in-quarter budget pacing with Marketing leadership to maintain spend discipline and reallocate uncommitted funds to high-priority initiatives
• Partner closely with Accounting on month-end accruals and close processes, while coordinating with Procurement/Sourcing on PR and PO workflows
• Execute ad hoc financial analyses, ROI evaluations, and decision support for strategic marketing programs, vendor renewals, and org changes
• Modernize forecasting workflows using FP&A systems, data analytics, and automation tools to streamline processes and shorten cycle times

Requirements:

• Bachelor's degree in Finance, Business, Economics, or equivalent practical experience
• 8+ years of progressive corporate finance, FP&A, or strategic finance experience, ideally in a high-growth technology or enterprise SaaS environment
• Proven experience managing high-volume OPEX program budgets ($50M+), complex PO tracking, vendor accruals (in accordance with US GAAP), and headcount forecasting across multi-functional teams
• Demonstrated ability to work independently with senior leaders (Director and VP level) to drive budget accountability and explain financial concepts concisely
• Advanced financial modeling skills (Excel/Google Sheets) and hands-on experience with enterprise FP&A platforms (e.g., Anaplan, Pigment, Adaptive), ERP systems (e.g., Oracle, NetSuite), and HCM/recruiting systems (e.g., Workday, Greenhouse)
• Direct FP&A experience supporting Marketing or GTM functions, with a proven track record of partnering with Sales and Marketing teams
• Experience modernizing financial workflows, automating manual tasks, and leveraging data tools (e.g., SQL, PowerBI, Tableau, or AI-assisted financial tools)
• Demonstrated ability to translate marketing and sales performance metrics into top-line business growth and return on investment (ROI)